The Polartec Military Issue Collection is Made in the USA
Michael Hemsworth — October 19, 2019 — Fashion
References: polartecmilitary & hiconsumption
The Polartec Military Issue Collection is a new range of garments from the brand that will offer consumers a military-grade option to choose when looking to prepare themselves for the impending arrival of winter.
The collection consists of three levels of coverage including the Level I Silkweight Shirt and Pants, Level II Grid Knit Shirt and Pants, and the Level III High Loft Jacket. The garments provide varying levels of protection from the elements and work well to manage moisture levels, breathability and more.
The Polartec Military Issue Collection is perfect for the increasing demand for durable fashion varieties as an increasing number of consumers partake in adventure travel and excursions on a more consistent basis.
The collection consists of three levels of coverage including the Level I Silkweight Shirt and Pants, Level II Grid Knit Shirt and Pants, and the Level III High Loft Jacket. The garments provide varying levels of protection from the elements and work well to manage moisture levels, breathability and more.
The Polartec Military Issue Collection is perfect for the increasing demand for durable fashion varieties as an increasing number of consumers partake in adventure travel and excursions on a more consistent basis.
Trend Themes
1. Durable Fashion Varieties - Increasing demand for durable fashion varieties for adventure travel and excursions presents an opportunity for disruptive innovation in materials and manufacturing.
2. Military-grade Garments - The popularity of military-grade garments among consumers presents an opportunity for disruptive innovation in the fashion industry.
3. Outdoor Performance Apparel - Increased interest in adventure travel and outdoor activities is driving demand for high-performance apparel, providing opportunities for disruptive innovation in materials and design.
Industry Implications
1. Fashion - The Polartec Military Issue Collection highlights consumer interest in durable and high-performance fashion, presenting opportunities for the fashion industry to innovate.
2. Outdoor Recreation - Growing interest in outdoor activities like adventure travel and hiking creates opportunities for disruptive innovation in the outdoor recreation industry, particularly in high-performance apparel.
3. Military Gear - The popularity of military-grade garments in consumer markets presents opportunities for innovation in the military gear industry to meet the demand for high-performance apparel.
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