This Pola Apex Campaign Represents Imbalanced Skin Solutions
Jana Pijak — November 25, 2014 — Marketing
References: pola.co.jp & designmadeinjapan
This Pola Apex campaign is unlike a traditional cosmetics ad. The Japanese beauty brand recently re-invented their marketing scheme and presented Tokyo's subway commuters with a set of distorted and conceptual billboards.
Mixing traditional beauty photography with complex chart design practices, the Pola Apex campaign introduced its consumers to the effectiveness of their product, a skincare range that improves the imbalances of one's skin. Pola Apex's idea of imbalanced skin was showcased on billboards through a set of folded and distorted face portraits.
These photographs appeared uneven and were visually striking for passengers and those walking through a specific metro station. The campaign approached traditional beauty marketing in a fresh and interesting way and make commuters stop and think about its message.
Mixing traditional beauty photography with complex chart design practices, the Pola Apex campaign introduced its consumers to the effectiveness of their product, a skincare range that improves the imbalances of one's skin. Pola Apex's idea of imbalanced skin was showcased on billboards through a set of folded and distorted face portraits.
These photographs appeared uneven and were visually striking for passengers and those walking through a specific metro station. The campaign approached traditional beauty marketing in a fresh and interesting way and make commuters stop and think about its message.
Trend Themes
1. Distorted Marketing - Using distorted or unconventional images in advertising to generate attention and promote the message.
2. Conceptual Advertising - Integrating complex designs and charts in marketing campaigns to create visual appeal and showcase the product's effectiveness.
3. Skin Microbiome Products - Developing skincare ranges that target imbalanced skin microbiomes in order to improve skin health.
Industry Implications
1. Cosmetics - Innovation opportunities for cosmetics brands to use unconventional marketing practices to differentiate their products and drive brand awareness.
2. Marketing - Opportunities in advertising and marketing to use unique designs and campaigns that grab the attention of the audience and make them engage with the message.
3. Personal Care - Opportunities for skincare and personal care brands to develop products that target specific skin imbalances and microbiomes to improve overall skin health.
3.1
Score
Popularity
Activity
Freshness
