A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y
Megan Facciuolo — June 12, 2014 — Tech
References: pokemonxy & designtaxi
With its release date fast approaching, Pokemon X and Y has created quite the buzz worldwide. The new video game will be released in October, but promotional campaigns are launching now. France has been named the inspiration for the setting in the Anime game, so it was suiting that creatives chose it as a kick-off location.
Paris just welcomed a Pokemon pop-up shop to its streets. The store is full of everything and anything that is Pokemon-themed. From Pikachu macaroons to Pokemon art, visitors can browse through what might just be a gamer's or anime-lover's heaven.
The pop-up store, which is set to stay in Paris until June 21st, sells Pokemon products, but also showcases many rare Pokemon illustrations, graphic designs and paintings.
Paris just welcomed a Pokemon pop-up shop to its streets. The store is full of everything and anything that is Pokemon-themed. From Pikachu macaroons to Pokemon art, visitors can browse through what might just be a gamer's or anime-lover's heaven.
The pop-up store, which is set to stay in Paris until June 21st, sells Pokemon products, but also showcases many rare Pokemon illustrations, graphic designs and paintings.
Trend Themes
1. Anime Pop-up Shops - Temporary stores that feature anime-themed products and experiences.
2. Localization Campaigns - Advertising and promotional efforts targeted at specific regions or countries with cultural relevance to a product.
3. Limited Edition Merchandise - Products that are only available for a short period of time, which creates demand and exclusivity.
Industry Implications
1. Retail - Opportunities exist for retailers to create limited-edition pop-up shops that cater to specific fandoms or cultural trends.
2. Video Games - Localization campaigns are effective ways to engage with global audiences, especially for games that feature cultural inspirations or references.
3. Anime - By creating limited edition products and pop-up shops, anime companies can generate interest and demand for their products among fans.
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