Niantic and Punchdrunk are Teaming Up on Interactive Entertainment
Laura McQuarrie — July 11, 2020 — Tech
References: nianticlabs & roadtovr
Just as the hit mobile game Pokémon GO is associated with fusing augmented reality and real-world places, Sleep No More is known for its immersive theatrical experiences—and now, the companies behind both are teaming up for a multifaceted gaming partnership. Leading augmented reality developer Niantic and Punchdrunk recently announced that they are coming together to develop "multiple projects that will reinvent storytelling for a 21st century audience and further expand the horizon of interactive entertainment."
While consumers have spent the last few years enjoying augmented reality experiences and immersive theater events, this partnership promises to bring them closer together to redefine mobile gaming with live, theatrical elements. With its projects, the partners will be exploring mobile gaming, AR glasses and real-world gaming experiences centered around outdoor exploration, movement and social interaction.
Image Credit: Punchdrunk
While consumers have spent the last few years enjoying augmented reality experiences and immersive theater events, this partnership promises to bring them closer together to redefine mobile gaming with live, theatrical elements. With its projects, the partners will be exploring mobile gaming, AR glasses and real-world gaming experiences centered around outdoor exploration, movement and social interaction.
Image Credit: Punchdrunk
Trend Themes
1. Augmented Reality-driven Gaming Experiences - Niantic and Punchdrunk partnership promises to redefine mobile gaming with live, theatrical elements, merging augmented reality and immersive theater events.
2. Interactive and Real-world Gaming - Niantic and Punchdrunk partnership explores real-world gaming experiences centered around outdoor exploration, movement and social interaction, creating more interactive games.
3. Next-generation Storytelling - Niantic and Punchdrunk partnership aims to reinvent storytelling for a 21st century audience, revolutionizing how we tell stories through games.
Industry Implications
1. Gaming - Niantic and Punchdrunk partnership creates new opportunities for the gaming industry to offer players more interactive and immersive experiences.
2. Augmented Reality Technology - Niantic and Punchdrunk partnership pushes the boundaries of augmented reality technology and its potential applications for immersive gaming.
3. Theater and Entertainment - Niantic and Punchdrunk partnership merges theater and entertainment with gaming, creating innovative and immersive experiences for audiences and revolutionizing the entertainment industry.
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