Yeye Design Gives Molo a Colorful and Unusual Aesthetic
References: yeye.design & behance.net
As poke restaurants are growing in popularity among health-oriented individuals on the West Coast, the branding identities of such establishments are becoming ever more creative. The dish is a Hawaiian seafood staple that relies on raw tuna, salt, candlenuts and seaweed as main ingredients. To transfer the flavorful food creation into a light-hearted aesthetic identity, poke restaurant Molo turns to Mexico-based Yeye Design.
The creative studio quite frankly goes rogue with this branding project. The result is an incredibly playful and whimsical identity that utilizes pastel colors and unconventional combinations. Molo's to-go containers, business cards and menus are decorated with interesting and comedic characters. From the cool otter emerging from a crab who is enjoying a poke bowl to the stretching human/shark hybrid, Yeye Design creates an incredibly entertaining style for the poke restaurant.
The creative studio quite frankly goes rogue with this branding project. The result is an incredibly playful and whimsical identity that utilizes pastel colors and unconventional combinations. Molo's to-go containers, business cards and menus are decorated with interesting and comedic characters. From the cool otter emerging from a crab who is enjoying a poke bowl to the stretching human/shark hybrid, Yeye Design creates an incredibly entertaining style for the poke restaurant.
Trend Themes
1. Creative Poke Restaurant Branding - Opportunity for branding agencies to offer unconventional and playful designs for poke restaurants.
2. Personalized Menu Designs - An opportunity for restaurants to create unique menu designs that reflect their brand personality.
3. Healthy Eating Trend - Restaurants can tap into the growing demand for health-oriented food by offering more dishes like poke.
Industry Implications
1. Marketing and Advertising - Advertising agencies can offer their services to poke restaurants, which are increasingly looking for creative branding identities.
2. Hospitality - Restaurants can incorporate more healthy menu options, such as poke, to cater to the growing demand for health-oriented food.
3. Packaging - Opportunity for packaging companies to offer more innovative and playful designs for takeout containers that reflect a brand's personality.
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