GoPro's Point of View Video Captures an Epic BMX Bike Through a Mall
Laura McQuarrie — August 5, 2014 — Marketing
References: gopro & viralviralvideos
GoPro cameras and BMX bikes are typically things that you find in the great outdoors, but this point of view video takes both of these objects inside a mall. Filming indoors ordinarily would be quite boring, but for this stunt, GoPro had Nox Cycles rider Rick Schubert explore the mall a little differently than shoppers are used to.
On his BMX bike, Schubert ventured down escalators, up ramps and navigated through crowds at the Arkády DownMall in the Czech Republic. Rather than screaming for sales, shoppers were fully riveted on the action. All of this amazing first-person action was captured with a GoPro camera mounted on his helmet, making it seem as though you were the one who was performing all of these impressive stunts in the mall.
On his BMX bike, Schubert ventured down escalators, up ramps and navigated through crowds at the Arkády DownMall in the Czech Republic. Rather than screaming for sales, shoppers were fully riveted on the action. All of this amazing first-person action was captured with a GoPro camera mounted on his helmet, making it seem as though you were the one who was performing all of these impressive stunts in the mall.
Trend Themes
1. In-mall Stunt Performances - Opportunity for stunt performers to showcase their skills and entertain shoppers inside shopping malls.
2. Point-of-view Mall Videos - Growing trend of creating first-person perspective videos of exciting activities taking place inside malls.
3. Indoor Extreme Sports - Increasing popularity of extreme sports activities taking place in indoor settings like shopping malls.
Industry Implications
1. Action Camera - Opportunity for action camera companies to target stunt enthusiasts and promote their cameras for capturing indoor stunts.
2. Sports Entertainment - Potential for shopping malls to host events and attract customers by offering live extreme sports performances.
3. Retail Marketing - Opportunity for retailers to collaborate with stunt performers and create engaging content to attract customers to their stores.
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