Kyla Gutsche — December 5, 2005 — Art & Design
References: podbrix_ & thecoolhunter.net
PodBrix are mini figuirines inspired by the iPod advertising campaigns. Originally the works of art were based on Lego characters, but a legal threat or two later, and now the figuirines are 'slightly' different.
"The "1K Brix" PodBrix Minifig is a limited numbered edition of 300 units. Hand created by artist Tomi, each figure stands just 1.75" tall. Included is a minimalist card backdrop for displaying your figure. The reverse of the backdrop displays the limited edition unit number and is signed by Tomi." -Podbrix.com
Trend Themes
1. Miniature Collectibles Trend - The PodBrix Mini iPod Like Characters reflect the growing trend of collecting miniature figures and objects. Businesses in the toy and collectibles industries can explore creating innovative and customizable miniature collectibles that cater to different niches.
2. Nostalgia Marketing Trend - The PodBrix Mini iPod Like Characters also represent the potential of nostalgia marketing, tapping into consumers' fond memories of pop culture items in the past. In the electronics and entertainment industries, businesses can use nostalgic themes to create new products that cater to consumers' emotional connections with the past.
3. 3D Printing Trend - Tomi's hand-created PodBrix Mini iPod Like Characters highlight the potential of 3D printing technology in creating unique and customizable collectibles and replicas. Businesses in manufacturing and retail can leverage 3D printing to offer personalized products to customers.
Industry Implications
1. Toy Industry - The PodBrix Mini iPod Like Characters showcase the opportunities for the toy industry to develop innovative and interactive miniature collectibles featuring popular culture icons that appeal to a wide range of consumers.
2. Electronics Industry - The PodBrix Mini iPod Like Characters point towards the potential for the electronics industry to create products that evoke nostalgia for an earlier time, and that bring a fun and playful element. Products such as retro-styled electronics could be popular.
3. Collectibles Industry - The PodBrix Mini iPod Like Characters indicate opportunities for businesses within the collectibles industry to explore new markets and niches and creating exclusive limited edition collectibles. By including personalization options and limited-edition figures, businesses can cater to the wants and desires of collectors and fans.
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