Beloved Pocky Sticks Enjoy a New Design-forward Packaging
References: instagram & designtaxi
The Pocky sticks are enjoying a fresh, limited edition make-over with a new palm-sized variety that makes the treat ideal for gift bags, stocking stuffers or a tasty mid-day snack. The nostalgic Asian treat boasts a design-friendly aesthetic through a potent contemporary approach. The colorful packs include four Pocky sticks that are slightly thicker than the originals. The limited edition gift variety is available in the most classic flavors — chocolate and strawberry, as well as sweet potato, citrus, grape, and matcha.
Each of the adorable package designs boasts a quirky, fun-poking slogan — 'Black Covered with Love' for chocolate, 'Berry Rolling in a Daydream' for the strawberry, 'Matcha Against the Forest' and so on.
The exclusive Pocky sticks are available in select Tokyo retailers until November 25th.
Photo Credits: PLAZA, Pocky Japan
Each of the adorable package designs boasts a quirky, fun-poking slogan — 'Black Covered with Love' for chocolate, 'Berry Rolling in a Daydream' for the strawberry, 'Matcha Against the Forest' and so on.
The exclusive Pocky sticks are available in select Tokyo retailers until November 25th.
Photo Credits: PLAZA, Pocky Japan
Trend Themes
1. Limited Edition Product Packaging - Brands can explore creating limited edition packaging styles for their products that incorporate design-forward aesthetics to increase appeal and customer engagement.
2. Fun-poking Slogans/titles for Products - Companies can utilize unique and playful slogans or titles for their products to add an engaging and fun element to the customer experience.
3. Contemporary Approaches to Design - Design professionals can explore creating contemporary design styles for product packaging to meet modern aesthetic preferences and stand out in crowded marketplaces.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG brands can leverage creative product packaging styles with design-friendly aesthetics and fun titles to differentiate themselves from competitors and increase brand loyalty.
2. Food & Beverage - Food and beverage companies can incorporate limited edition package designs and playful slogans to enhance product appeal and create a unique, memorable customer experience.
3. Design & Ad Agencies - Design and advertising agencies can embrace contemporary approaches to product design and create fun, memorable titles to help their clients stand out in crowded marketplaces and improve customer engagement.
6.5
Score
Popularity
Activity
Freshness
