Pit-Pourri is an All-Day and All-Over Deodorant by Poo-Pourri
Laura McQuarrie — December 15, 2021 — Fashion
There are countless deodorants that are useful for tackling underarm odors but there are also other areas of the body that are underserved, and Poo-Pourri is helping to address them with the release of its first full-body deodorants. Pit-Pourri is a natural, all-over and all-day deodorant that's free from aluminum and beneficial for providing 24 hours of lasting odor protection. "Funk Lock Technology" is combined with powerful ingredients like mandelic acid, prebiotics and caffeine, which are not only effective but also considerate of sensitive skin.
Pit-Pourri is available in scents like Eucalyptus Sea Salt, Coconut Vanilla Sandalwood and Lavender Sage, which are designed to go "anywhere you’re smelling funky—underarms, underboobs, and even your undercarriage." These roll-on deodorants are free from synthetic fragrances and fueled by natural essential oils.
Pit-Pourri is available in scents like Eucalyptus Sea Salt, Coconut Vanilla Sandalwood and Lavender Sage, which are designed to go "anywhere you’re smelling funky—underarms, underboobs, and even your undercarriage." These roll-on deodorants are free from synthetic fragrances and fueled by natural essential oils.
Trend Themes
1. Full-body Deodorants - There is a growing demand for natural deodorants that cater to the entire body and address consumers' sensitivities to harsh chemicals.
2. Alternative Deodorant Ingredients - Consumers are seeking deodorants with non-traditional ingredients to address the growing awareness of health issues and sensitivities around the use of aluminum and synthetic fragrances.
3. All-day Deodorants - All-day deodorants are emerging as a sub-category due to their ability to provide protection and value to consumers seeking convenience.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to address the growing demand for full-body, natural and alternative deodorants while maintaining effectiveness.
2. Wellness - As the awareness of the personal and environmental health risks associated with traditional deodorants grows, there is a disruptive opportunity for the wellness industry to offer natural and effective alternatives that address consumers' health and environmental concerns.
3. Natural Products - Natural product companies can capitalize on the growing demand for full-body, all-day and alternative deodorants while offering consumers safer alternatives for daily use.
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