Pnina Tornai's Bridesmaid Designs Conveys Individuality
Laura McQuarrie — April 6, 2022 — Lifestyle
References: azazie & businesswire
Pnina Tornai's bridesmaid collection is the first of its kind from the couture bridal designer and it was made possible with bridal e-retailer Azazie. The fresh collection shares high-quality styles for women that are simultaneously harmonious and allow for individual style to shine through. With prices retailing from $159 to $249, women can get a taste of the spirit of the couture brand and its signature materials like Pnina Signature Lace, Spotlight Sequin, Sleek Satin, Fluid Chiffon, and Luxurious Mikado. A wide range of colors are available, as well as styles ranging from jumpsuits to form-fitting gowns.
On her work with the Azazie team, Tornai says, “We both cater to a demographic of young women who are savvy shoppers, and we want to disrupt the bridesmaid industry and give them something fresh, bold and exciting.”
On her work with the Azazie team, Tornai says, “We both cater to a demographic of young women who are savvy shoppers, and we want to disrupt the bridesmaid industry and give them something fresh, bold and exciting.”
Trend Themes
1. Couture-inspired Bridesmaid Collections - The emergence of couture-inspired bridesmaid collections allows for individuality to shine through in high-quality styles at affordable prices.
2. Collaborative Bridal E-retailing - Collaboration between couture bridal designers and bridal e-retailers disrupts the traditional bridal industry by offering fresh and exciting options for savvy shoppers.
3. Diversity in Bridesmaid Collections - Bridesmaid collections that offer a wide range of colors and styles, from jumpsuits to gowns, cater to diverse tastes and preferences, disrupting the one-size-fits-all approach of traditional bridesmaid dressing.
Industry Implications
1. Bridal Fashion - Incorporating couture-inspired designs and collaborations with bridal e-retailers offer opportunities for disruption and innovation in the bridal fashion industry.
2. E-commerce - Bridal e-retailers provide a platform for collaboration between designers and consumers, offering fresh and affordable options beyond traditional brick-and-mortar bridal boutiques.
3. Event Planning - The emergence of diverse bridesmaid collections provides event planners with more options for styling and customization, allowing for greater creativity and flexibility in the wedding planning process.
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