'Plonk' is an Educative App That Graphically Charts the Color of Wines
Laura McQuarrie — August 2, 2013 — Lifestyle
References: bibendum-wine & pinterest
'Plonk' is an app designed to help you discover different types of wine and track your favorites. The app is presented in a color-coded manner to visually indicate the strength of the wines on a scale from delicate white Corteses, to deep red Tannats. Favorite wines can be starred and rated, making it quite apparent which type of wines you prefer best. Based on your choices, Plonk will make suggestions for what bottle you should try next. Even if you're a novice wine connoisseur, using Plonk will certainly advance your wine-tasting game.
In addition to discovering your own taste in wine, the Plonk teaches the correct pronunciations of wine names as well as suggested pairings for each style. Since wine is best enjoyed in the company of others, Plonk makes it possible to share your favorites with friends online.
Photo Credit: iTunes App Store
In addition to discovering your own taste in wine, the Plonk teaches the correct pronunciations of wine names as well as suggested pairings for each style. Since wine is best enjoyed in the company of others, Plonk makes it possible to share your favorites with friends online.
Photo Credit: iTunes App Store
Trend Themes
1. Visual Wine Discovery - Plonk's color-coded interface allows users to visually discover and track different types of wines, opening up opportunities for other industries to create visually-oriented platforms for product discovery.
2. Personalized Recommendations - Plonk's suggestion feature based on user preferences creates opportunities for industries to develop personalized recommendation algorithms for other products and services.
3. Educational Wine-tasting - Plonk's educational features, such as teaching pronunciations and suggesting food pairings, can inspire industries to create educational platforms for other products or services.
Industry Implications
1. Wine Discovery Apps - The success of Plonk demonstrates a growing demand for wine discovery apps, signaling opportunities for further development and competition in the industry.
2. Product Recommendation Platforms - Plonk's personalized suggestion feature highlights the potential for industries to create recommendation platforms for various products and services to enhance the consumer experience.
3. Educational Apps - Plonk's educational elements present opportunities for industries to develop similar apps that offer educational content and guidance for various subjects or industries.
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