Pleasing's Illuminating Serum Supports Subtle Luminescence
Laura McQuarrie — November 16, 2021 — Pop Culture
Pleasing is a new celebrity beauty brand and it comes from Harry Styles, the former One Direction frontman and a fashion icon who is known for his androgynous looks. One of the first releases from Pleasing is The Pearlescent Illuminating Serum, which supports all skin types with antioxidants, amino acids and Vitamin B5.
This glow-boosting serum is moisturizing and useful as a priming base for makeup. As the transparent components of the packaging reveal, the product contains encapsulated pearls made with lab-safe mica that dissolve into the formula when dispensed. The formula is vegan, clean and cruelty-free and it can be found within pump packaging that contains a minimum of 10% recycled plastic.
With its products, Pleasing aims to "bring joyful experiences and products that excite the senses and blur the boundaries."
This glow-boosting serum is moisturizing and useful as a priming base for makeup. As the transparent components of the packaging reveal, the product contains encapsulated pearls made with lab-safe mica that dissolve into the formula when dispensed. The formula is vegan, clean and cruelty-free and it can be found within pump packaging that contains a minimum of 10% recycled plastic.
With its products, Pleasing aims to "bring joyful experiences and products that excite the senses and blur the boundaries."
Trend Themes
1. Encapsulated Pearl Serums - More beauty brands are incorporating encapsulated pearl ingredients into their skincare products for their luxurious and luminous effects.
2. Celebrity Beauty Brands - A growing trend of celebrities launching their own beauty brands to tap into their loyal fan bases and create new revenue streams.
3. Clean and Vegan Beauty Products - Consumers are becoming increasingly conscious of the ingredients in their beauty products, leading to a rise in demand for clean and vegan options.
Industry Implications
1. Beauty and Skincare Industry - There is an opportunity for brands to innovate in their product formulations by incorporating encapsulated pearl ingredients to offer a luxurious and luminous effect.
2. Celebrity Endorsement Industry - There is an opportunity for celebrities to launch their own beauty brands and capitalize on their loyal fan bases and personal brand.
3. Sustainability and Recycling Industry - There is an opportunity for brands to create more sustainable and eco-friendly packaging solutions, such as using a minimum of 10% recycled plastic in their product packaging.
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