This Playstation PSP Campaign Promises to Completely Captivate Kids
Amelia Roblin — October 14, 2011 — Tech
References: tbwa.es & adsoftheworld
There are many ways why a parent would rather not have his or her child completely engrossed in a video game, but given that this is what unfailingly occurs when a kid picks one up, this Playstation PSP campaign strives to capitalize on the inevitable consequence.
Only two ads make up this series by the TBWA\ESPANA of Madrid, but there easily could have been more. The images depict a pair of young boys, each undergoing medical attention without an obvious awareness of it occurring. In the first one, a nurse administers a needle into the child's arm, and in the second, the lad's mother disinfects a cut on his knee with an alcohol swab. Both acts would generally cause a kid to writhe and scream, but this Playstation PSP campaign shows how this heaven-sent gadget can actually placate them.
Only two ads make up this series by the TBWA\ESPANA of Madrid, but there easily could have been more. The images depict a pair of young boys, each undergoing medical attention without an obvious awareness of it occurring. In the first one, a nurse administers a needle into the child's arm, and in the second, the lad's mother disinfects a cut on his knee with an alcohol swab. Both acts would generally cause a kid to writhe and scream, but this Playstation PSP campaign shows how this heaven-sent gadget can actually placate them.
Trend Themes
1. Immersive Gaming - Disruptive innovation opportunity: Create virtual reality gaming experiences that captivate kids and provide a more immersive gaming experience.
2. Gamified Healthcare - Disruptive innovation opportunity: Develop interactive healthcare solutions that distract and soothe children during medical procedures.
3. Technology-assisted Parenting - Disruptive innovation opportunity: Design digital parenting tools that help parents navigate the challenges of raising tech-savvy children.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Build gaming consoles and devices that promote engagement and provide positive therapeutic benefits.
2. Healthcare - Disruptive innovation opportunity: Create medical technologies and solutions that reduce anxiety and pain in pediatric patients.
3. Parenting - Disruptive innovation opportunity: Develop smart devices and apps that assist parents in managing their children's technology usage and well-being.
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