The Planters Mr. IPA-Nut was Made with the Noon Whistle Brewery
Michael Hemsworth — October 24, 2018 — Lifestyle
The Planters Mr. IPA-Nut has been unveiled by the nut snack brand as a new beer for consumers that is crafted with a distinctly unexpected flavor profile for consumers to try out.
The craft beer was created in partnership with the Noon Whistle Brewery and created just for National American Beer Day, which is taking place on October 27. The beer was described by the brand as having a "unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish," which makes it an on-brand libation for the iconic snack nut company.
The Planters Mr. IPA-Nut will be available for sale starting on the 27th from participating retailers in Illinois as well as at the Noon Whistle Brewery.
The craft beer was created in partnership with the Noon Whistle Brewery and created just for National American Beer Day, which is taking place on October 27. The beer was described by the brand as having a "unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish," which makes it an on-brand libation for the iconic snack nut company.
The Planters Mr. IPA-Nut will be available for sale starting on the 27th from participating retailers in Illinois as well as at the Noon Whistle Brewery.
Trend Themes
1. Craft Beer Collaborations - Craft beer collaborations between snack brands and breweries offer disruptive innovation opportunities in the beverage industry.
2. Unconventional Flavor Profiles - Developing beers with unexpected flavor profiles, such as honey-roasted peanuts, presents disruptive innovation opportunities in the craft beer market.
3. Brand Extension Into Beverages - Brands extending their product lines by creating beverages, like a snack brand creating a craft beer, open up new disruptive innovation opportunities for growth.
Industry Implications
1. Beverage Industry - Collaborations between snack brands and breweries can disrupt the beverage industry by offering unique drink options.
2. Craft Beer Market - Craft beers with unconventional flavor profiles can disrupt the craft beer market by appealing to adventurous consumers looking for new taste experiences.
3. Branding and Marketing Industry - Brand extension into new product categories, such as a snack brand creating a craft beer, can disrupt the branding and marketing industry by creating new opportunities for brand exposure and consumer engagement.
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