These New Baxters Plant-Based Soups Come in Three Flavors
Michael Hemsworth — April 8, 2020 — Marketing
These new Baxters plant-based soups have been launched by the Scotland-based food brand to offer consumers a lifestyle-focused way to enjoy a flavorful yet convenient meal. The soups are all crafted with high-quality ingredients that allow them to be suitable for consumers who practice a vegan lifestyle, while also maintaining an attention to convenience. The soups come in three flavor options including Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak and Jackfruit, Three Bean & Chipotle.
European Marketing Director at Baxters Food Group Lorraine Rothwell spoke on the new Baxters plant-based soups saying, "At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist-off jar lids for our preserves in the 60s to developing the first ever vegetarian-specific tinned soup range in the 80s, innovation is at our core. So, we’re excited to launch our first ever plant-based range to the market. Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan-friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavor and nutrients.”
European Marketing Director at Baxters Food Group Lorraine Rothwell spoke on the new Baxters plant-based soups saying, "At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist-off jar lids for our preserves in the 60s to developing the first ever vegetarian-specific tinned soup range in the 80s, innovation is at our core. So, we’re excited to launch our first ever plant-based range to the market. Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan-friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavor and nutrients.”
Trend Themes
1. Plant-based Convenience - Creating plant-based soups that are convenient for consumers provides a disruptive innovation opportunity.
2. Vegan-friendly Options - Developing vegan-approved soups taps into the growing demand for plant-based products and offers disruptive innovation potential.
3. Innovative Flavor Profiles - Introducing unique flavor combinations like Sri Lankan Sweet Potato, Butternut Squash & Lentil Dhansak, and Jackfruit, Three Bean & Chipotle provides an opportunity for disruptive innovation in the soup industry.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can explore opportunities to create more plant-based convenience foods, including soups.
2. Vegan Food - The vegan food industry can benefit from expanding their product offerings with vegan-approved soups.
3. Flavor Enhancements - The flavor industry can innovate by developing unique, delicious flavor profiles for plant-based soups and other food products.
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