These New Cargill Plant-Based Products will Launch in April
Michael Hemsworth — February 26, 2020 — Lifestyle
The new Cargill plant-based products have been announced by the brand as a range of meat alternatives that will provide consumers with a flavorful option to integrate into their favorite recipes and meals. The private label products will include plant-based patties and ground that are reported to deliver exceptional taste and quality to satisfy consumers who might usually opt for meat products. The products will launch in April and come as part of the brand's commitment to meeting demand for meat alternatives as the worldwide demand continues to grow.
Managing Director of Cargill's Alternative Protein Team Elizabeth Gutschenritter spoke on the Cargill plant-based products saying, "We’ve created some of the best-tasting products available in the plant-based category today. We’ve combined our deep knowledge of plant proteins with our expertise in R&D, product development and production to deliver products consumers will love. Cargill has a strong history of providing high-quality protein products to customers. Producing plant-based products across our global supply chain is the logical next step to expanding our ability to meet consumer needs and bring new value to this category.”
Managing Director of Cargill's Alternative Protein Team Elizabeth Gutschenritter spoke on the Cargill plant-based products saying, "We’ve created some of the best-tasting products available in the plant-based category today. We’ve combined our deep knowledge of plant proteins with our expertise in R&D, product development and production to deliver products consumers will love. Cargill has a strong history of providing high-quality protein products to customers. Producing plant-based products across our global supply chain is the logical next step to expanding our ability to meet consumer needs and bring new value to this category.”
Trend Themes
1. Plant-based Meat Alternatives - Disruptive innovation opportunity: Develop new plant-based meat alternatives with exceptional taste and quality to cater to the growing demand.
2. Private-label Food Products - Disruptive innovation opportunity: Create private-label plant-based food products to offer flavorful options to consumers seeking alternatives to meat.
3. Global Demand for Meat Alternatives - Disruptive innovation opportunity: Explore innovative ways to meet the increasing worldwide demand for meat alternatives and capitalize on the growing market.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Incorporate plant-based meat alternatives into existing food manufacturing processes to diversify product offerings and meet evolving consumer preferences.
2. Retail and Grocery - Disruptive innovation opportunity: Introduce private-label plant-based meat alternatives to retail and grocery stores, tapping into the market demand and expanding product variety.
3. Research and Development (R&D) - Disruptive innovation opportunity: Invest in R&D to enhance plant-based meat alternative formulations, ensuring exceptional taste, texture, and quality to attract and satisfy consumers.
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