McDonald's Will Sell Plant-Based Items at 28 Canadian Locations
Daniel Johnson — September 27, 2019 — Business
References: corporate.mcdonalds & hypebeast
McDonald's will now sell plant-based items in Canada, which is the result of a partnership between the fast-food brand and Beyond Meat. McDonald's will test the plant-based items at a total of 28 locations in Canada, with the program running for 12 weeks.
One of the new items has been titled the P.L.T, which stands for plant, lettuce, and tomato. The new P.L.T will begin selling on September 30th for a price point of $4.90. The McDonald's VP of Global Menue Strategy, Ann Wahlgren, spoke on the new menu item, "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
McDonald's has already begun offering meatless products in Germany as well as Isreal. However, the chain has been slower to adopt meatless products in North America due to its vast number of locations in the continent.
Image Credit: McDonald's
One of the new items has been titled the P.L.T, which stands for plant, lettuce, and tomato. The new P.L.T will begin selling on September 30th for a price point of $4.90. The McDonald's VP of Global Menue Strategy, Ann Wahlgren, spoke on the new menu item, "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.”
McDonald's has already begun offering meatless products in Germany as well as Isreal. However, the chain has been slower to adopt meatless products in North America due to its vast number of locations in the continent.
Image Credit: McDonald's
Trend Themes
1. Rise of Plant-based Fast Food - The partnership between McDonald's and Beyond Meat highlights the growing trend of plant-based options in the fast food industry.
2. Test Marketing of Plant-based Items - McDonald's 12-week test run of plant-based items in Canada demonstrates the importance of market testing and customer demand in launching new menu items.
3. Expansion of Meatless Products in Fast Food - McDonald's previous introduction of meatless products in Germany and Israel indicates a potential shift towards more sustainable and plant-based options in the fast food industry.
Industry Implications
1. Fast Food - McDonald's foray into selling plant-based items indicates a shift in the fast food industry towards more sustainable and plant-based options.
2. Food and Beverage - The partnership between McDonald's and Beyond Meat highlights the potential disruptiveness of plant-based products in the overall food and beverage industry.
3. Market Research - McDonald's test marketing of plant-based items emphasizes the importance of market research and customer feedback in driving innovation in the food industry.
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