Bel Brands USA Announced Several New Plant-Based Cheese Products
Michael Hemsworth — December 13, 2022 — Lifestyle
References: belbrandsusa & foodbev
Bel Brands USA has announced an expansion of its plant-based cheese products to provide consumers with more options to try out when curious about dairy-free products. The products come from brand's including Boursin, Nurishh, The Laughing Cow and Babybel, and are all crafted with a cheese alternative recipe. The various products will begin hitting store shelves in the US starting in January 2023 and will come in several favor varieties that range from simple to more herbaceous, depending on the sub-brand.
Chief Marketing Officer at Bel Brands USA Shannon Maher spoke on the new plant-based cheese products saying, "…we’re thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as leveraging new technology through a partnership with Perfect Day to launch our breakthrough animal-free offering with Nurishh Incredible Dairy”.
Chief Marketing Officer at Bel Brands USA Shannon Maher spoke on the new plant-based cheese products saying, "…we’re thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as leveraging new technology through a partnership with Perfect Day to launch our breakthrough animal-free offering with Nurishh Incredible Dairy”.
Trend Themes
1. Plant-based Cheese Alternatives - The growing demand for dairy-free products is driving the development of plant-based cheese alternatives, offering opportunities for innovation in taste and texture.
2. Sustainable Dairy-free Ingredients - Alternative proteins and ingredients in dairy-free cheeses create opportunities for advancements in sustainable production, reducing the environmental impact of the industry.
3. Plant-based Partnerships - Companies are forming strategic partnerships, like Bel Brands with Perfect Day, to accelerate development and the launch of animal-free dairy alternatives, providing novel market opportunities.
Industry Implications
1. Food and Beverage Innovation - The continuous development and diversification of plant-based cheese products creates exciting opportunities for established brands and start-ups alike in the food and beverage industry.
2. Biotechnology - The implementation of advanced biotechnology techniques, such as those used by Perfect Day, enables the creation of innovative dairy alternatives and disrupts the traditional dairy industry.
3. Packaging and Design - The growth of the plant-based cheese market calls for creative packaging design strategies that appeal to consumers and differentiate products in the increasingly competitive sector.
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