Plant Your Dreams Packaging Encourages Aspiration
Amelia Roblin — July 6, 2011 — Eco
References: sophiag & packagingoftheworld
It's one thing to have a dream, and another to take steps to seeing it come to be, and Plant Your Dreams packaging embraces this invaluable action so that it can inspire people symbolically through gardening.
Graphic designer Sophia Georgopoulou created these charming white paper bags with straw bow ties and lighthearted illustrations to label each one. The pouches contain tulip bulbs for different varieties of the perennial flower and the sweet freehand sketches that adorn their wrappings are playful representations of each species' unique name.
The simple hand-scrawled concept really embodies this idea of childhood fantasies, which is exactly where the heart of this project lies. Plant Your Dreams packaging was a very personal undertaking for the designer, yet she wished to share this inspiration with friends and clients by giving these parcels away as gifts.
Graphic designer Sophia Georgopoulou created these charming white paper bags with straw bow ties and lighthearted illustrations to label each one. The pouches contain tulip bulbs for different varieties of the perennial flower and the sweet freehand sketches that adorn their wrappings are playful representations of each species' unique name.
The simple hand-scrawled concept really embodies this idea of childhood fantasies, which is exactly where the heart of this project lies. Plant Your Dreams packaging was a very personal undertaking for the designer, yet she wished to share this inspiration with friends and clients by giving these parcels away as gifts.
Trend Themes
1. Personalized Branding - Handmade packaging and personalized illustrations can add unique branding and value to otherwise common products.
2. Emotional Storytelling - Emotional storytelling through packaging can elicit personal connections and increase customer loyalty.
3. Sustainable Packaging - Eco-friendly packaging can appeal to environmentally conscious customers while reducing overall waste.
Industry Implications
1. Retail - Retailers can enhance customer experience and increase brand loyalty by incorporating personalized packaging and innovative branding strategies.
2. Gardening and Agriculture - The gardening and agriculture industry can leverage storytelling and personalized packaging to promote products and increase customer engagement.
3. Design and Creative Agencies - Design and creative agencies can capitalize on the trend of personalized and handmade packaging to offer innovative branding solutions to clients.
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