Katjes' Plant-Based Gummy Candy Celebrates Women Who Dream Big
Laura McQuarrie — March 2, 2023 — Lifestyle
References: katjes.us & investorsobserver
Katjes' new plant-based gummy candy is set to make its debut at Natural Products Expo West and its theme coincides with International Women's Day. Sheroes is a new plant-based gummy that includes brightly colored candies in the form of firefighters, scientists and astronauts, as well as words of encouragement. With
The packaging for the empowering plant-based gummy candy features the first woman in space, Valentina Tereshkova, who blazed a trail for many more women to follow.
Free from animal gelatin, the soft and chewy gummies share fun flavors like Peach, Lemon, Orange, Strawberry and Raspberry with white and pink Cherry foam. Notably, these are the first Katjes gummies with layered foam in the United States market.
The packaging for the empowering plant-based gummy candy features the first woman in space, Valentina Tereshkova, who blazed a trail for many more women to follow.
Free from animal gelatin, the soft and chewy gummies share fun flavors like Peach, Lemon, Orange, Strawberry and Raspberry with white and pink Cherry foam. Notably, these are the first Katjes gummies with layered foam in the United States market.
Trend Themes
1. Plant-based Snacks - With the rising trend of veganism, there is a market opportunity to offer more plant-based snack options.
2. Empowering Products - Consumers are increasingly drawn to products that celebrate social causes or promote empowerment, making it a worthwhile trend to tap into for product development.
3. Innovative Packaging - As more companies focus on environmentally friendly products, an opportunity exists to create innovative packaging that showcases a company's values or brand identity.
Industry Implications
1. Snack Manufacturing - The demand for healthy, plant-based snacks continues to grow, creating an opportunity for snack manufacturers to offer unique, flavorful options.
2. Confectionery Manufacturing - There is an opportunity in the confectionery industry to offer plant-based alternatives to traditional gummy candies that speak to current socially conscious consumer trends.
3. Marketing and Advertising - With consumers demanding more socially and environmentally conscious products, marketing and advertising agencies can help companies create messages that resonate with their target audience.
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