Planet 13 is Adding a Pizzeria and Coffee Shop to Its Giant Dispensary
Katherine Pendrill — March 5, 2019 — Business
References: delish
To help keep the munchies at bay, Planet 13 has announced that it will be adding a pizzeria and coffee shop to it 112,000 square-foot dispensary." Dubbed the "largest Cannabis superstore and entertainment complex on planet earth," Planet 13 will offer consumers a lot more than just weed.
Planet 13 recently began construction on a new coffee shop and pizzeria as part of the dispensary's Phase II expansion. The restaurant will be operated by an Arizona-based chain called Rickety Cricket, which has won numerous awards for its pizzas.
While the idea of a pizza shop inside a cannabis store may sound like an odd pairing, the idea is to make the superstore into a destination for people who come to purchase cannabis products and those who come to see the store, but don't actually want to buy cannabis. As Planet 13 co-CEO Larry Scheffler explains, "The coffee shop and bistro/pizzeria will act as a draw and a tool to service that customer."
Image Credit: Planet 13.
Planet 13 recently began construction on a new coffee shop and pizzeria as part of the dispensary's Phase II expansion. The restaurant will be operated by an Arizona-based chain called Rickety Cricket, which has won numerous awards for its pizzas.
While the idea of a pizza shop inside a cannabis store may sound like an odd pairing, the idea is to make the superstore into a destination for people who come to purchase cannabis products and those who come to see the store, but don't actually want to buy cannabis. As Planet 13 co-CEO Larry Scheffler explains, "The coffee shop and bistro/pizzeria will act as a draw and a tool to service that customer."
Image Credit: Planet 13.
Trend Themes
1. Cannabis Store Entertainment - Creating a destination experience by incorporating recreational activities such as coffee shops and pizzerias within cannabis stores.
2. Cannabis Store Diversification - Expanding product offerings beyond cannabis to attract a wider range of customers and increase revenue streams.
3. Cannabis Store Partnerships - Collaborating with established chains, like Rickety Cricket, to bring award-winning food options to cannabis dispensary locations.
Industry Implications
1. Cannabis Dispensaries - Integrating recreational activities and diversifying product offerings to enhance the overall customer experience and cater to different preferences.
2. Restaurant and Food Service - Exploring partnership opportunities with cannabis dispensaries to tap into the growing cannabis market and attract new customers.
3. Entertainment and Leisure - Adapting to evolving consumer demands by incorporating cannabis-related activities into entertainment venues to attract a broader audience.
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