This Plane Design Will Transport Brazil's Players During the World Cup
Laura McQuarrie — May 27, 2014 — Lifestyle
References: copadomundo.uol.br & highsnobiety
With the 2014 FIFA World Cup rapidly approaching, there's a lot of preparation for the big sporting event underway and just recently, the plane design for the Brazilian National Team was revealed.
The team's airplane for the World Cup follows the street art theme that Brazil has been using to promote the event and this giant graffiti plane was completed by artist Os Gêmeos, who used over 1,200 cans of spray paint to cover the aircraft. The plane is colorful and while it's helping players get from city to city, it will be absolutely unmissable in the sky.
Os Gêmeos has an upcoming gallery show at the Galeria Fortes Vilaca, starting on June 29, but sports fans will might not be able to take their eyes off the games while they're going on.
The team's airplane for the World Cup follows the street art theme that Brazil has been using to promote the event and this giant graffiti plane was completed by artist Os Gêmeos, who used over 1,200 cans of spray paint to cover the aircraft. The plane is colorful and while it's helping players get from city to city, it will be absolutely unmissable in the sky.
Os Gêmeos has an upcoming gallery show at the Galeria Fortes Vilaca, starting on June 29, but sports fans will might not be able to take their eyes off the games while they're going on.
Trend Themes
1. Graffiti Transportation - The use of graffiti art and design in transportation vehicles, such as planes, opens up an opportunity for innovative marketing strategies and brand differentiation.
2. Art-themed Promotions - Capitalizing on the popularity of creative visual forms, brands and event organizers can incorporate art-themed campaigns to enhance resonance and customer engagement.
3. Sports-inspired Art - A new genre of sports-inspired art could be developed, with the potential for monetization through licensing and merchandise sales.
Industry Implications
1. Transportation - Graffiti art can be integrated into designs and promotions for transportation vehicles, providing a creative and unique customer experience.
2. Marketing and Advertising - Incorporating art-themed campaigns could result in more customer engagement and brand differentiation, providing a competitive edge.
3. Art Galleries and Exhibitions - The rise of sports-inspired art could generate a new genre for art galleries and exhibitions, attracting new audiences and increased revenue opportunities.
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