Big Green Truck
Juan Carlos Bonilla — October 24, 2007 — Lifestyle
References: biggreentruckpizza & springwise
If you want to give a special and chic touch to your next backyard party or wedding, dial up Big Green Truck.
The mobile company offers a great Italian catering service, complete with wood-burning oven, espresso machines and authentic gelato.
Big Green Truck is a traveling pizzeria built on the back of an antique 1946 International Harvester truck. "The wooden sides of the truck lift off to make tables—one for preparation, four for serving; a chimney gets attached, an awning slides out, and presto! There's a pizza bistro right on the spot for backyard parties, weddings or company picnics," SpringWise said.
"All pizzas are made fresh before guests' eyes using homemade dough and sauce. A wide variety of topping options include fresh vegetables roasted over the wood fire as the oven heats up. Pizzas are then served buffet-style al fresco along with salad, drinks and gelato for dessert."
I think it's a very creative business idea. Check out the web site, you could be inspired for your next party or business idea.
The mobile company offers a great Italian catering service, complete with wood-burning oven, espresso machines and authentic gelato.
Big Green Truck is a traveling pizzeria built on the back of an antique 1946 International Harvester truck. "The wooden sides of the truck lift off to make tables—one for preparation, four for serving; a chimney gets attached, an awning slides out, and presto! There's a pizza bistro right on the spot for backyard parties, weddings or company picnics," SpringWise said.
"All pizzas are made fresh before guests' eyes using homemade dough and sauce. A wide variety of topping options include fresh vegetables roasted over the wood fire as the oven heats up. Pizzas are then served buffet-style al fresco along with salad, drinks and gelato for dessert."
I think it's a very creative business idea. Check out the web site, you could be inspired for your next party or business idea.
Trend Themes
1. Mobile Food Trucks - The trend toward unique and mobile culinary experiences creates opportunities for new entrants such as Big Green Truck.
2. Event Catering - The trend toward customizing event experiences creates opportunities for caterers such as Big Green Truck to provide unique and memorable culinary offerings.
3. Sustainability-driven Food Innovation - The trend towards environmentally-conscious consumerism presents opportunities for innovation in sustainable food production, as well as efforts to reduce food wastage.
Industry Implications
1. Hospitality - The hospitality and events industry has the potential to provide opportunities to experiential catering concepts like Big Green Truck.
2. Food and Beverage - Food trucks and mobile catering have disrupted conventionally-located restaurants and may have long-term structural effects on the food and beverage industry.
3. Sustainability - The trend towards more sustainable consumption presents new opportunities for companies such as Big Green Truck, who are using sustainable wood ingredients for their food production.
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