&Pizza Packaging Expresses the Individuality That the Brand Values
Amelia Roblin — October 11, 2016 — Marketing
References: byfutura & packageinspiration
Futura of Mexico was entrusted to the task of designing &Pizza packaging for a striking new identity. The restaurants serve the distinctive Italian flatbread fare, along with specially made teas and sodas, with menu items ever changing through an experimental model.
With values that underline individuality and creativity, the restaurant required the pizza boxes and beverage bottles to look almost entirely different, with only a few subtle similarities to tie in the aesthetics of all offerings. The result is a black and white themed design across the board that comprises bold illustrations. Imagery ranges from graffiti-inspired motifs to heroic American symbolism. What every item of &Pizza packaging also has in common is a striking style that's made to mesmerize.
With values that underline individuality and creativity, the restaurant required the pizza boxes and beverage bottles to look almost entirely different, with only a few subtle similarities to tie in the aesthetics of all offerings. The result is a black and white themed design across the board that comprises bold illustrations. Imagery ranges from graffiti-inspired motifs to heroic American symbolism. What every item of &Pizza packaging also has in common is a striking style that's made to mesmerize.
Trend Themes
1. Bold Illustrations - Exploring the use of bold illustrations in packaging design presents an opportunity for disruptive innovation in the branding industry.
2. Experimental Menu Model - Adopting an experimental menu model offers a disruptive innovation opportunity for the food industry, allowing for constant evolution and unique offerings.
3. Individualistic Branding - Embracing individuality and creativity as core brand values presents a disruptive innovation opportunity in the field of branding and marketing.
Industry Implications
1. Packaging Design - The use of distinctive designs and bold illustrations in packaging design presents a disruptive innovation opportunity for the packaging industry.
2. Food and Beverage - Implementing an experimental menu model that focuses on constantly changing offerings presents a disruptive innovation opportunity in the food and beverage industry.
3. Branding and Marketing - Emphasizing individuality and creativity in branding and marketing strategies presents a disruptive innovation opportunity for the industry.
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