The Pizza & Love Global Slice Campaign Feeds the Greater Good
Amelia Roblin — April 4, 2011 — Eco
References: contrapunto.es & adsoftheworld
Doing one's part to eat for the environment may not have to end at the farmer's market because the Pizza & Love global slice campaign suggests that it's one Italian restaurant that takes the planet's health into account for the consumer.
Found in Barcelona, Spain, this pizza joint is marketing itself for its sustainable practices of sourcing organic ingredients for all recipes. The print ads have been designed by the Contrapunto advertising agency, turning the round grease mark image on the bottom of a pizza box into an image of the world. Strategically placed single slices with artistic toppings elude to endangered geographical locations, namely the Arctic and the Amazon. The Pizza & Love global slice campaign suggests that even ordering in can help you do your part to minimizing the climate change.
Found in Barcelona, Spain, this pizza joint is marketing itself for its sustainable practices of sourcing organic ingredients for all recipes. The print ads have been designed by the Contrapunto advertising agency, turning the round grease mark image on the bottom of a pizza box into an image of the world. Strategically placed single slices with artistic toppings elude to endangered geographical locations, namely the Arctic and the Amazon. The Pizza & Love global slice campaign suggests that even ordering in can help you do your part to minimizing the climate change.
Trend Themes
1. Sustainable Dining - Opportunity for restaurants to market themselves as environmentally conscious by sourcing organic ingredients and promoting sustainable practices.
2. Artistic Advertising - Using creative and visually appealing ads to capture the attention of consumers and convey a message.
3. Climate Change Awareness - Raising awareness about climate change and encouraging individuals to take action by making eco-friendly choices.
Industry Implications
1. Restaurant Industry - Restaurants can incorporate sustainable practices and promote organic ingredients to attract environmentally conscious customers.
2. Advertising Industry - Opportunities for advertising agencies to create innovative and visually captivating campaigns that promote environmentally friendly practices.
3. Environmental Organizations - Collaboration opportunities between restaurants and environmental organizations to promote sustainable dining practices and raise awareness about climate change.
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