Pizza Inn's 'PIE' Provides a Fast, Convenience-Focused Experience
Laura McQuarrie — December 8, 2017 — Business
References: pizzainn & restaurantmagazine
Pizza Inn recently announced a new kiosk prototype called 'PIE,' or 'Pizza Inn Express' that is set to offer a more seamless and fast way of picking up a pizza. PIE is set to trialed in a variety of locations, primarily convenience stores, where consumers are already looking for grab-and-go items. Other venues that may be explored by Pizza Inn include airports and entertainment centers.
On the PIE kiosk, Bob Bafundo, president of Pizza Inn, says: "It’s a branded concept that’s attractive enough to be the permanent centerpiece in a travel center or airport, yet nimble enough to provide the same benefits traditional operators get from a food truck." Now that PIE has been announced, Pizza Inn reports that it plans to have the first of its prototypes up and running within the next 90 days.
On the PIE kiosk, Bob Bafundo, president of Pizza Inn, says: "It’s a branded concept that’s attractive enough to be the permanent centerpiece in a travel center or airport, yet nimble enough to provide the same benefits traditional operators get from a food truck." Now that PIE has been announced, Pizza Inn reports that it plans to have the first of its prototypes up and running within the next 90 days.
Trend Themes
1. Kiosk Convenience - Continued development of kiosks designed for convenience could disrupt the fast food industry by decreasing wait times and increasing accessibility in high-traffic locations like airports and entertainment centers.
2. Grab-and-go Eating - Incorporating grab-and-go food options into convenience stores and other non-traditional food outlets could capitalize on consumers' demand for quick and easy meals and result in increased revenue for these businesses.
3. Branded Kiosk Concept - Developing branded kiosk concepts like PIE could allow companies to expand their reach by offering a permanent, recognizable presence in high-traffic areas without the overhead costs of opening a traditional storefront.
Industry Implications
1. Fast Food - Fast food restaurants like Pizza Inn could consider implementing kiosk prototypes like PIE to streamline the ordering process and reduce wait times, potentially attracting customers looking for a more streamlined experience.
2. Convenience Stores - Adding grab-and-go food options like PIE to convenience stores could enhance the shopping experience for time-pressed consumers and potentially increase revenue for these businesses.
3. Travel - Kiosk prototypes like PIE could provide a convenient way for travelers to grab a quick meal or snack in busy places like airports, potentially revolutionizing the food options available in these spaces.
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