Domino's Pizza Commercial Shows 'Dom,' a Siri-Like Pizza Expert
Laura McQuarrie — October 11, 2014 — Tech
References: order.dominos & digitalbuzzblog
In this pizza commercial, Domino's shows off the one and only things its voice ordering app does best. Earlier this year, the app was introduced and now, this ad from Domino's presents the guide within the app as "Dom," a personality that's like the pizza-specific equivalent to Siri.
Unlike Siri who knows it all, Dom can only help with anything that's related to pizza, as proved in several different scenarios within the commercial. At several points in the ad, the phone user requests to have his meeting canceled, or asks the virtual assistant a question, only to have Dom suggest pizza as the solution for everything. While Dom may not be as knowledgeable as Siri, he is an expert at handing anything and everything to do with pizza.
Unlike Siri who knows it all, Dom can only help with anything that's related to pizza, as proved in several different scenarios within the commercial. At several points in the ad, the phone user requests to have his meeting canceled, or asks the virtual assistant a question, only to have Dom suggest pizza as the solution for everything. While Dom may not be as knowledgeable as Siri, he is an expert at handing anything and everything to do with pizza.
Trend Themes
1. Voice-activated Pizza Ordering - Integrating voice-activated technology within food delivery brands creates an opportunity to streamline the ordering process for customers.
2. Artificial Intelligence-powered Food Assistance - Developing an artificial intelligence assistant that specializes in a given industry can provide a unique and beneficial user experience.
3. Branding Integrated Assistants - Creating a brand-specific voice assistant can personalize the customer experience and promote brand awareness.
Industry Implications
1. Food Delivery - Incorporating technology, like artificially intelligent and voice-activated assistants, can help streamline the customer experience and set brands apart from competitors.
2. Artificial Intelligence - Developing an AI assistant, such as Dom, can create a unique user experience and provide a competitive edge in a given industry.
3. Marketing - Creating and integrating a brand-specific voice assistant can enhance brand awareness and provide a unique marketing opportunity for companies.
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