This Piri Ad by CURB Uses Living Plants
Courtney Scharf — May 31, 2012 — Marketing
References: clearchannel & springwise
In order to demonstrate the effects of the product, this Piri ad by CURB, an eco-friendly marketing firm, is adopting actual plants into bus stops.
By using specially created plants with long-lasting soil and multiple fans, CURB will install 12 of these ads throughout the UK. Encased in the glass of the bus stop, the plants look to liken the barrier between customers and the effects of Piri’s anti-allergen products. Though likely a costly effort, the bus stops are already generating a ton of buzz for the company as well as the marketing firm. CURB has integrated actual living plants into its campaigns in the past, and this stunt is sure to be as effective as those prior.
Intricate and certainly headline-making, this is a novel way to advertise in a very literal way. Adopting live plants not only gives a nature-friendly feel to Piri, but grants the anti-allergenic products tons of welcome press.
By using specially created plants with long-lasting soil and multiple fans, CURB will install 12 of these ads throughout the UK. Encased in the glass of the bus stop, the plants look to liken the barrier between customers and the effects of Piri’s anti-allergen products. Though likely a costly effort, the bus stops are already generating a ton of buzz for the company as well as the marketing firm. CURB has integrated actual living plants into its campaigns in the past, and this stunt is sure to be as effective as those prior.
Intricate and certainly headline-making, this is a novel way to advertise in a very literal way. Adopting live plants not only gives a nature-friendly feel to Piri, but grants the anti-allergenic products tons of welcome press.
Trend Themes
1. Living-plant Marketing - Opportunity for advertising campaigns to incorporate actual plants, creating a unique and eco-friendly approach to product demonstrations.
2. Nature-inspired Advertising - Potential for brands to use natural elements like plants to convey product benefits and create buzz for their campaigns.
3. Novel Advertising Techniques - Innovative ways of advertising that capture attention and generate press by integrating unexpected elements, such as living plants.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing firms to explore creative approaches like incorporating living plants into campaigns to attract consumer attention.
2. Eco-friendly Products - Potential for eco-friendly brands to leverage nature-inspired advertising techniques, like CURB's use of living plants, to showcase their environmentally conscious products.
3. Public Transportation - Possibility for bus stop advertising to adopt novel techniques, such as encasing living plants in glass barriers, to engage commuters and create memorable brand experiences.
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