The Pinterest Video Search Feature is About to Be Introduced to Users
Erica Francis — August 5, 2016 — Tech
References: blog.pinterest & venturebeat
For Pinterest users, the search feature is rather important. As users search for ideas to pin to their virtual board, they can choose to peruse through the Pinterest site and flip through categories or get more specific by using the search option. Recognizing this, Pinterest is now testing a video search concept that the company is looking to release shortly.
The company's blog states that the platform has seen a 60% increase in videos and that people have told them that when they "come across a how-to video on Pinterest, they’re more than twice as likely to give it a try (versus videos they find on other sites)." That's evidence enough that the company is on the right track with enhancing it's services to keep and attract users.
The company's blog states that the platform has seen a 60% increase in videos and that people have told them that when they "come across a how-to video on Pinterest, they’re more than twice as likely to give it a try (versus videos they find on other sites)." That's evidence enough that the company is on the right track with enhancing it's services to keep and attract users.
Trend Themes
1. Enhanced Video Search - Pinterest's introduction of a video search feature is an opportunity for businesses to optimize their video content and reach a wider audience on the platform.
2. Increasing Video Consumption - The 60% increase in video usage on Pinterest presents an opportunity for advertisers and content creators to leverage video content as a form of engaging marketing and communication.
3. Interactive How-to Videos - Given the higher likelihood of users trying a how-to video found on Pinterest, businesses in the DIY and tutorial industries can create interactive and immersive video content to capture user interest and drive conversions.
Industry Implications
1. Social Media Platforms - Other social media platforms can take inspiration from Pinterest's video search feature and explore ways to enhance the video discovery experience for their users.
2. Video Advertising - The rise in video consumption on Pinterest provides an opportunity for brands and marketers to invest in targeted video advertising campaigns to engage with a highly active user base.
3. E-commerce and Retail - Retailers can leverage Pinterest's video search feature to showcase product tutorials, unboxing experiences, and virtual shopping experiences to enhance the customer journey and drive sales.
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