PSP and PS2 Target Girls
Eva Rubenov — August 23, 2006 — Tech
References: gizmodiva
Sony has released a pink PSP to match the pink PS2. The aim is to broaden the appeal of Sony's otherwise masculine looking device. "Girls too enjoy playing video games and hence all the brands are now cashing on to their favorite color to promote these game-gizmos. No marks to you for guessing the color right." - Gizmodiva
Implications - The idea is an attempt to eliminate the stereotype that only guys like video games. Sony's reason for creating a pink PS3 is to show that girls love gaming just as much as the boys do. It's a little stereotypical to use pink, but it's a clever way to show that the company promotes gaming to both sexes.
Implications - The idea is an attempt to eliminate the stereotype that only guys like video games. Sony's reason for creating a pink PS3 is to show that girls love gaming just as much as the boys do. It's a little stereotypical to use pink, but it's a clever way to show that the company promotes gaming to both sexes.
Trend Themes
1. Gender-inclusive Gaming - Creating gaming devices and accessories that appeal to both males and females, challenging traditional gender stereotypes.
2. Color-centric Marketing - Using specific colors to target and engage specific consumer segments, such as using pink to attract female gamers.
3. Expanding Gaming Demographics - Broadening the audience of gamers by creating products that cater to diverse preferences and interests.
Industry Implications
1. Video Game Hardware - Developing and manufacturing gaming consoles and accessories that cater to a wider range of consumers, including gender-specific variations.
2. Consumer Electronics - Creating and marketing electronic devices that prioritize inclusivity and personalization for a diverse consumer base.
3. Marketing and Advertising - Utilizing targeted and customized marketing campaigns that resonate with specific consumer groups, leveraging color psychology and cultural associations.
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