The Pink Hooch Alcoholic Raspberry Lemonade has a 4% ABV
Michael Hemsworth — March 7, 2020 — Marketing
References: hoochlemonbrew & talkingretail
The Pink Hooch Alcoholic Raspberry Lemonade drink is a new offering from the brand that looks to tap into the popularity of pink drinks and offer consumers a flavorful option to pick up. The libation features a vibrant electric pink profile and comes in both bottles and cans in a number of different size options to match the preferences of consumers. The drink has a refreshingly tart flavor profile and a 4% ABV, and is available now at Premier and Nisa retailers.
Hooch Brand Controller Christian Sarginson spoke on the Pink Hooch Alcoholic Raspberry Lemonade saying, "In the drinks industry the power of pink is plain to see, with pink ready-to-serve drinks growing 357% year on year in the UK off-trade. Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumers lust for pink drinks while injecting into the market a bold, flavor packed and degendered take on the trend.”
Hooch Brand Controller Christian Sarginson spoke on the Pink Hooch Alcoholic Raspberry Lemonade saying, "In the drinks industry the power of pink is plain to see, with pink ready-to-serve drinks growing 357% year on year in the UK off-trade. Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumers lust for pink drinks while injecting into the market a bold, flavor packed and degendered take on the trend.”
Trend Themes
1. Pink Drinks - Opportunity to innovate in the creation of more alcoholic pink beverages to meet the growing demand.
2. Electrifying Profiles - Disruptive potential in developing vibrant and eye-catching drink profiles to stand out in the market.
3. Degendered Trends - Potential for disruptive innovation by creating gender-neutral drink options that appeal to a wider consumer base.
Industry Implications
1. Alcoholic Beverages - Innovative alcoholic beverage companies can capitalize on the rising popularity of pink drinks and create unique offerings.
2. Bottled Beverages - Opportunity for disruptive innovation in the bottled beverage industry to provide consumers with more options for refreshing and flavorful pink beverages.
3. Retail - Retailers can tap into the trend of pink drinks by offering a variety of alcoholic and non-alcoholic options to cater to consumer preferences.
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