Pine-Sol Created a Collectible Sneaker Called Pine-Sole
Laura McQuarrie — May 13, 2021 — Marketing
References: pinesol & prnewswire
Pine-Sol recently dropped its first-ever footwear collection and it introduces a limited-edition collectible sneaker by the name of Pine-Sole. The collaborative sneaker created with fashion designer and artist Vashtie Kola is available in the Pine-Store and proceeds from the store help to support Black women entrepreneurs.
The limited-edition footwear design is touted as "the cleanest shoe around" and it incorporates the brand's green and yellow color scheme, as well as the recognizable pine tree icon. The newly launched shoes are made with vegan leather, a clear sole and a fresh design that can be showcased in a signature display box. There's also a cleaning cloth and a note from Vashtie that comes with the sneakers.
The brand's Pine-Store is stocked with a variety of gifts and gear for fans, including graphic t-shirts, candles, blankets, slippers and holiday cards.
The limited-edition footwear design is touted as "the cleanest shoe around" and it incorporates the brand's green and yellow color scheme, as well as the recognizable pine tree icon. The newly launched shoes are made with vegan leather, a clear sole and a fresh design that can be showcased in a signature display box. There's also a cleaning cloth and a note from Vashtie that comes with the sneakers.
The brand's Pine-Store is stocked with a variety of gifts and gear for fans, including graphic t-shirts, candles, blankets, slippers and holiday cards.
Trend Themes
1. Collectible Sneaker Collaborations - More companies are partnering with popular sneaker brands to release collectible sneakers, which creates collaboration opportunities for artists, designers and brands.
2. Sustainable Footwear - Consumers are demanding eco-conscious practices, so there is an opportunity for footwear companies to create more sustainable options in their design and materials.
3. Brand Partnerships with Social Causes - Companies can partner with social causes to create unique products, and donate some proceeds to support these causes, which shows customers they care about important issues besides driving sales.
Industry Implications
1. Footwear Industry - Footwear companies can partner with artists, designers and other brands to release limited edition shoes, creating buzz and excitement among sneaker fans.
2. Sustainability Industry - Footwear companies can invest in sustainable materials and technology to create eco-friendly shoes, catering to environmentally conscious consumers.
3. Social Good Industry - By partnering with non-profits and social causes to create unique products, companies can make a positive social impact and build brand loyalty among socially responsible consumers.
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