Pinch & Dash is a Clever Branding Concept by Nichol Dannemiller
Jamie Danielle Munro — May 14, 2014 — Lifestyle
References: behance.net & packageinspiration
Pinch & Dash is the perfectly branded name for spices considering it conjures up exactly what one would do when using the substance for cooking. Whether you're using a pinch or a dash to make that dish taste even better, this packaging design will always look good in the process.
According to the graphic designer Nichol Dannemiller, the packaging's "lively and energetic feel was created for people who enjoy and like to have fun while baking." I would also assume that these people don't mind if the measurements aren't exactly on par (and would remain happy even if the dish didn't turn out perfectly). Therefore a pinch or a dash is the perfect amount to throw in the meals, with each baker using as little or as much as they would like.
According to the graphic designer Nichol Dannemiller, the packaging's "lively and energetic feel was created for people who enjoy and like to have fun while baking." I would also assume that these people don't mind if the measurements aren't exactly on par (and would remain happy even if the dish didn't turn out perfectly). Therefore a pinch or a dash is the perfect amount to throw in the meals, with each baker using as little or as much as they would like.
Trend Themes
1. Customized Cooking Experience - Creating packaging designs that allow customers to customize the amount of spice for their dishes presents an opportunity for a more personalized cooking experience.
2. Interactive Packaging Design - Developing lively and energetic packaging designs that engage users during the cooking process opens up opportunities for more interactive and enjoyable cooking experiences.
3. Flexible Measurement Standards - Exploring the concept of using unconventional measurement units, such as pinch and dash, in packaging designs introduces the opportunity to challenge traditional culinary norms and inspire creativity in the kitchen.
Industry Implications
1. Food Packaging - Innovating spice packaging designs catered towards customized cooking experiences can open up new market opportunities in the food packaging industry.
2. Graphic Design - Creating interactive and lively packaging designs for spices can enhance the role of graphic design in the food industry and foster more engaging visual experiences for consumers.
3. Culinary Education - Introducing flexible measurement standards in spice packaging can disrupt traditional culinary education and encourage a more creative and experimental approach to cooking.
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