"Pimp This Bum!" Helps Houston Homeless Man
Geebee Micro — March 8, 2009 — Unique
References: ascendgence & foxnews
A controversial new website dubbed “Pimp This Bum!” has been a boon to homeless man Tim Edwards.
When marketer Kevin Dolan approached Edwards about the idea, Edwards said he “roared with laughter” when he suggested his idea for the website and what Dolan would call it.
On the website, those visiting can make donations of goods, money or services in order to help Edwards out of his circumstances and get help. Some that know the exact location he hangs out to panhandle stop by to give him food and say hello to him.
As a result of the marketing effort and cooperation of Edwards, he has been provided with a 35-day alcohol detox program by Sunray Treatment and Recovery in Seattle, which would normally cost $13,800.
When marketer Kevin Dolan approached Edwards about the idea, Edwards said he “roared with laughter” when he suggested his idea for the website and what Dolan would call it.
On the website, those visiting can make donations of goods, money or services in order to help Edwards out of his circumstances and get help. Some that know the exact location he hangs out to panhandle stop by to give him food and say hello to him.
As a result of the marketing effort and cooperation of Edwards, he has been provided with a 35-day alcohol detox program by Sunray Treatment and Recovery in Seattle, which would normally cost $13,800.
Trend Themes
1. Online Donation Platforms - Creating online platforms for donations may become essential to fundraising efforts for homeless and other disadvantaged individuals.
2. Third-party Partnerships - Developing strategic partnerships between third-party marketers and those in need can lead to new opportunities for fundraising and assistance efforts.
3. Non-profit Marketing - Using marketing tactics typically employed by for-profit businesses can enhance awareness and engagement with non-profit causes and inspire new methods of fundraising.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can benefit from exploring more creative and innovative fundraising strategies like online donation platforms.
2. Marketing and Advertising - Marketing and advertising professionals can help non-profit organizations develop and execute campaigns that raise awareness for their cause and inspire donations.
3. Healthcare - Healthcare professionals can explore partnerships with non-profits to provide access to services for those in need, and potentially benefit from greater exposure and goodwill.
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