Dairy Queen is Giving Away Three 'Pillow Flights' Online
Colin Smith — August 29, 2022 — Business
References: dairyqueen & businesswire
Dairy Queen announced a new fall promotion where it will be giving away three 'Pillow Flight' sets. There are two sets available, each containing three ice cream dessert-scented pillows. Three winners will be chosen over the course of the event, with each winner receiving one set of three pillows. The set given to each winner will be randomized.
The first Pillow Flight collection includes the 'Oreo Hot Cocoa BLIZZARD,' the 'Very Cherry Chip BLIZZARD,' and the 'Cinnamon Roll Centers BLIZZARD.' There will be a scented pillow for each of these desserts with designs that resemble the dessert themselves. For example, the cinnamon roll throw pillow resembles a large cinnamon roll.
The second Pillow Flight collection features the 'Pumpkin Pie BLIZZARD,' the 'SNICKERS Brownie BLIZZARD,' and the 'REESE's Take 5 BLIZZARD.' The REESE's Take 5 is a new addition to Dairy Queen's lineup, so customers can enjoy an all-new scent palate with the PIllow Flight 2 set.
Conditions on how to enter, who is eligible, and when the winners will be selected can be viewed online at Dairy Queen's promotional page.
Image Credit: Dairy Queen
The first Pillow Flight collection includes the 'Oreo Hot Cocoa BLIZZARD,' the 'Very Cherry Chip BLIZZARD,' and the 'Cinnamon Roll Centers BLIZZARD.' There will be a scented pillow for each of these desserts with designs that resemble the dessert themselves. For example, the cinnamon roll throw pillow resembles a large cinnamon roll.
The second Pillow Flight collection features the 'Pumpkin Pie BLIZZARD,' the 'SNICKERS Brownie BLIZZARD,' and the 'REESE's Take 5 BLIZZARD.' The REESE's Take 5 is a new addition to Dairy Queen's lineup, so customers can enjoy an all-new scent palate with the PIllow Flight 2 set.
Conditions on how to enter, who is eligible, and when the winners will be selected can be viewed online at Dairy Queen's promotional page.
Image Credit: Dairy Queen
Trend Themes
1. Scented Pillow Merchandise - Companies can explore integrating different fragrances in their products that could entice customers and create more brand appeal
2. Limited-edition Promotions - Businesses can leverage limited-time promotions to generate excitement and engage customers
3. Creative Merchandise Bundles - There's an opportunity to bundle unique products with items customers commonly purchase to increase sales and drive interest
Industry Implications
1. Fast Food Industry - Fast food restaurants can experiment with creative merchandise offerings to boost brand loyalty
2. Retail Industry - Retailers can propel creative merchandise bundles through developing exclusive collaborations and limited-edition collections
3. Fragrance Industry - Fragrance companies can branch out into creating scented merchandise to cater to the novelty-seeking consumer market
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