Dairy Queen is Asking Fans What to Pull from the DQ Freezer
Katherine Pendrill — December 15, 2024 — Marketing
References: instagram & allrecipes
Dairy Queen is opening up the DQ Freezer – its vault of retired flavors – and asking fans which BLIZZARD Treat should make a triumphant (and tasty) return.
Starting December 9th, Dairy Queen fans can have their say on which flavor will be brought back from the depths of the DQ Freezer. In total, there are three retired flavors to choose from. First is the S’mores Blizzard, which was originally introduced in 2013 and features vanilla soft serve, graham cracker pieces, marshmallows, and mini marshmallow-filled chocolate bars. Next is the Georgia Mud Fudge Blizzard, which combines velvety fudge sauce with brownie chunks and crunchy pecan pieces. Finally, there's the Cappuccino Heath Blizzard, which features a vanilla soft serve and coffee base, mixed with sweet Heath bar crumbles.
To vote in the competition, you’ll need to download the DQ app and sign up for the free rewards program.
Image Credit: Dairy Queen
Starting December 9th, Dairy Queen fans can have their say on which flavor will be brought back from the depths of the DQ Freezer. In total, there are three retired flavors to choose from. First is the S’mores Blizzard, which was originally introduced in 2013 and features vanilla soft serve, graham cracker pieces, marshmallows, and mini marshmallow-filled chocolate bars. Next is the Georgia Mud Fudge Blizzard, which combines velvety fudge sauce with brownie chunks and crunchy pecan pieces. Finally, there's the Cappuccino Heath Blizzard, which features a vanilla soft serve and coffee base, mixed with sweet Heath bar crumbles.
To vote in the competition, you’ll need to download the DQ app and sign up for the free rewards program.
Image Credit: Dairy Queen
Trend Themes
1. Revival of Nostalgic Flavors - Brands are capitalizing on consumer nostalgia by reviving popular past products, creating engaging marketing opportunities through crowd-sourced decision-making.
2. Gamified Consumer Engagement - Companies are using app-based competitions to boost customer interaction and loyalty, transforming marketing campaigns into interactive experiences.
3. Flavor Innovation Competition - Businesses are leveraging consumer input to guide product development, fostering a sense of community and personalization in product launches.
Industry Implications
1. Food and Beverage - The food industry is seeing a shift towards consumer-driven content and participation, influencing flavor trends and product demand.
2. Mobile App Development - The integration of voting mechanisms into brand apps is driving new standards for digital interaction and consumer engagement within app development.
3. Marketing and Advertising - Creative marketing strategies are evolving to include direct consumer input and rewards programs, altering traditional advertising dynamics.
6
Score
Popularity
Activity
Freshness
