The Pigmento Cheese Slider Celebrates the Masters Tournament
Katherine Pendrill — April 5, 2016 — Lifestyle
References: brandeating
To celebrate the start of the Masters tournament, an Arby's location in Augusta, Georgia, is offering a limited-edition Pigmento Cheese Slider. Pimento cheese is a staple in the South and it has quickly become one of Augusta National's most popular concession-stand items. Now Arby's is putting its own spin on the beloved sandwich with a tasty new slider.
The Pigmento Cheese Slider is a new dish offered at a single Arby's location in Augusta, Georgia. The sandwich itself consists of pimento cheese from Palmetto Cheese and a strip of pepper bacon served on a tiny slider bun. The sandwich is available only a short walk from Augusta National Golf Club, making it a delicious snack option for golf fans.
The sandwich will only be available between April 4th and April 10th, meaning fans will have to act quickly to get their own Masters-themed snack.
The Pigmento Cheese Slider is a new dish offered at a single Arby's location in Augusta, Georgia. The sandwich itself consists of pimento cheese from Palmetto Cheese and a strip of pepper bacon served on a tiny slider bun. The sandwich is available only a short walk from Augusta National Golf Club, making it a delicious snack option for golf fans.
The sandwich will only be available between April 4th and April 10th, meaning fans will have to act quickly to get their own Masters-themed snack.
Trend Themes
1. Limited-edition Food Items - Creating exclusive and time-limited food items tied to major events can generate buzz and attract customers.
2. Regional Food Staples - Transforming a popular regional food into a new product can introduce new flavors to a wider audience.
3. Sports-themed Snacks - Offering snacks related to popular sporting events can capitalize on fan enthusiasm and increase sales.
Industry Implications
1. Restaurant and Fast Food - Restaurants and fast food chains can partner with local events to create limited-edition menu items.
2. Food Manufacturing - Food manufacturers can collaborate with regional brands to produce new food products.
3. Hospitality and Events - Hotels, resorts, and event venues can offer themed snacks and beverages to enhance the guest experience at sporting events.
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