Cicis is Now Selling a Massive 28-Inch Pizza Called 'Piezilla'
Katherine Pendrill — December 3, 2022 — Lifestyle
References: brandeating & chewboom
If you're looking for an easy way to feed a crowd this holiday season, then Cicis has you covered with its new Piezilla pizza.
As you might have guessed, the name 'Piezilla' is a reference to the massive monster Godzilla and the name is apt because this pizza is truly huge. The new Piezilla pizza spans 28 inches, which makes it about twice the diameter of the pizza chain's usual Large pizza. This all adds up to 64 big slices, which is enough to feed about 20 people. And because of its size, the pizza takes about 30 minutes to prepare and is only available for takeout, not delivery.
Of course, aside from its size, Piezilla still delivers the same great ingredients that Cicis is known for, including a traditional crust brushed with garlic butter, tomato sauce, cheese, and your choice of toppings.
Image Credit: Cicis
As you might have guessed, the name 'Piezilla' is a reference to the massive monster Godzilla and the name is apt because this pizza is truly huge. The new Piezilla pizza spans 28 inches, which makes it about twice the diameter of the pizza chain's usual Large pizza. This all adds up to 64 big slices, which is enough to feed about 20 people. And because of its size, the pizza takes about 30 minutes to prepare and is only available for takeout, not delivery.
Of course, aside from its size, Piezilla still delivers the same great ingredients that Cicis is known for, including a traditional crust brushed with garlic butter, tomato sauce, cheese, and your choice of toppings.
Image Credit: Cicis
Trend Themes
1. Gigantic-sized Food - There is an opportunity for restaurants and food chains to capitalize on the trend of producing outrageously huge food offerings.
2. Group Dining Options - There is an unexplored opportunity for restaurants to offer group dining options for customers looking to eat together or host group events using gigantic-sized food offerings.
3. Limited-time Offers - Limited-time offers of new food offerings are a great way for food chains to differentiate themselves and to generate hype around their brand, possibly leading to greater customer loyalty.
Industry Implications
1. Fast-food Industry - There is a major opportunity for fast-food restaurants to tap into the trend for supersized food, particularly for group dining options.
2. Hospitality Industry - Gigantic-sized food offerings could provide restaurants and hotels with an opportunity to attract large groups or host large events since people will always love an extensive food spread.
3. Food Delivery Industry - There is an opportunity for food delivery companies to create marketing initiatives around delivering large, addressable quantities of food, taking advantage of the demand for easy, crowd-pleasing options.
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