The Pieces Uniques Line by Maison Lejaby is All Bespoke & Truly Unique
Laura McQuarrie — July 9, 2014 — Fashion
Maison Lejaby's new lingerie line has been introduced under the name 'Pièces Uniques,' highlighting that each of the undergarments will be a bespoke made-to-order piece.
The new line of lingerie from the French couturier will be in keeping with its handmade pieces, some of which take over 250 hours to piece together. Items from Pièces Uniques will be made from luxurious materials like lace and silk, and will feature delicate details like Swarovski crystals and embroidery. Because each piece is totally unique, pricing will vary. However, to get an idea of cost, a dark black bridal bodysuit with lace, crystals and beads starts at $10,000 as a base price.
Items from the new collection will be on display from July 7th to 11th at the Salon Maison Lejaby Couture shop in Paris.
The new line of lingerie from the French couturier will be in keeping with its handmade pieces, some of which take over 250 hours to piece together. Items from Pièces Uniques will be made from luxurious materials like lace and silk, and will feature delicate details like Swarovski crystals and embroidery. Because each piece is totally unique, pricing will vary. However, to get an idea of cost, a dark black bridal bodysuit with lace, crystals and beads starts at $10,000 as a base price.
Items from the new collection will be on display from July 7th to 11th at the Salon Maison Lejaby Couture shop in Paris.
Trend Themes
1. Bespoke Lingerie - Disruptive innovation opportunity: Create a platform for personalized lingerie experiences, allowing customers to design their own pieces.
2. Handmade Luxury - Disruptive innovation opportunity: Develop sustainable and ethical lingerie brands that prioritize handmade craftsmanship and the use of high-quality materials.
3. Exquisite Detailing - Disruptive innovation opportunity: Combine technological advancements with traditional craftsmanship to create lingerie with intricate detailing, such as 3D-printed lace or laser-cut embroidery.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual reality technology into the lingerie shopping experience, allowing customers to visualize and customize their lingerie choices.
2. Luxury Goods - Disruptive innovation opportunity: Utilize blockchain technology to ensure transparency and traceability of materials used in the production of luxury lingerie, appealing to conscious consumers.
3. Artisanal Manufacturing - Disruptive innovation opportunity: Implement automation and robotics in the production of handmade lingerie to increase efficiency and reduce costs, while maintaining the uniqueness and quality of the products.
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