Picnic by GamFratesi is a Nostalgic Piece for a Contemporary Home
Amelia Roblin — January 21, 2012 — Art & Design
References: gamfratesi & dezeen
Picnic by GamFratesi references the days of leisurely alfresco eating and the domestic practice of mending clothing. A generation ago, similar objects were used to contain bits of fabric, needles and spools of thread, propped up by the very same legs and complete with a broad carrying handle. Remove the supports beneath and you would have yourself an antique picnic basket.
But instead of using oak to reference the former or wicker to allude to the latter, the designers gave the endearing Ligne Roset storage system a contemporary aesthetic of chic black-stained ash wood. Flat and smooth surfaces are subtly sculpted with soft rounded edges and clean lines. Picnic by GamFratesi is an unusual and an iconic piece that will pop amidst your living room decor.
But instead of using oak to reference the former or wicker to allude to the latter, the designers gave the endearing Ligne Roset storage system a contemporary aesthetic of chic black-stained ash wood. Flat and smooth surfaces are subtly sculpted with soft rounded edges and clean lines. Picnic by GamFratesi is an unusual and an iconic piece that will pop amidst your living room decor.
Trend Themes
1. Nostalgia-inspired Furniture - Designers are creating furniture pieces that reference past generations and domestic practices, providing opportunities for disruptive innovation in the home décor industry.
2. Contemporary Aesthetics in Traditional Objects - By updating traditional objects with a modern design aesthetic, designers are creating unusual and iconic pieces that stand out in the home décor market, creating opportunities for disruptive innovation and product differentiation in the industry.
3. Functionality Meets Design - Objects that merge functionality with design, such as the Picnic side table that references both alfresco eating and sewing, are becoming increasingly popular in the home décor market, providing opportunities for disruptive innovation in the industry.
Industry Implications
1. Home Decor - With the increasing demand for unique and unusual furniture pieces, the home décor industry has plenty of opportunities for disruptive innovation by blending past generations and contemporary aesthetics in their designs.
2. Furniture Design - Furniture designers can create disruptive innovation in the market by updating traditional objects with a modern design aesthetic, like the Picnic side table.
3. Sewing and Craft Supplies - With the trend of nostalgia-inspired furniture pieces, sewing and craft suppliers can capitalize on creating innovative products that merge functionality with design.
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