Roee Magdassi Channels Childhood Whimsy for Poventura
Kalin Ned — June 19, 2023 — Art & Design
References: porventura.pt & design-milk
Tel Aviv-based designer Roee Magdassi designs a playful and modular storage cabinet for the Portuguese brand Porventura. The makeup of this product is rather simple, featuring an oak wood box with a series of colorful geometric components that can be asserted and arranged in accordance with the consumer's aesthetic preference and storage needs. Playfully named 'Sandbox,' the modular storage cabinet allows for the owner's personality to shine through, and because of its unusual design, the silhouette definitely delivers a whimsical accent to the interior of any home. Some may find that the product is pseudo-nostalgic as its shape and the interaction it beckons might even remind adults of when they were children playing in the sandbox. This is exactly what Roee Magdassi sought to evoke.
Image Credit: Poventura
Image Credit: Poventura
Trend Themes
1. Modular Storage Solutions - Modular storage cabinets offer customizable and flexible storage solutions for consumers.
2. Playful Furniture Design - Furniture designs that incorporate whimsical and interactive elements add a playful touch to interior spaces.
3. Personalized Home Decor - Products that allow consumers to showcase their personality and style through customization are growing in popularity.
Industry Implications
1. Furniture and Home Decor - Furniture and home decor brands can capitalize on the trend of modular storage solutions to offer customizable options to consumers.
2. Interior Design - Interior design professionals can incorporate playful furniture designs into their projects to create visually engaging and unique spaces for their clients.
3. Product Manufacturing - Manufacturers specializing in personalized home decor can explore opportunities to create customizable products that allow consumers to express their individuality.
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