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Manipulated Self-Portrait Memes

Clean the Sky - Positive Eco Trends & Breakthroughs

The Photoshop iPhone Meme Will Make You Laugh Out Loud

— July 19, 2011 — Pop Culture
The hilarious Photoshop iPhone meme has only just emerged, yet is highly buzzworthy already.

This meme combines the notorious Myspace-esque self-portrait with Photoshop for laughable results. Anyone can take part in this Internet game; all you need to do is find a photo of yourself or your friend which was taken in front of a mirror using a cell phone. Then, simply cover up the phone with an alternate image which is completely unrelated. The possibilities are endless, and so are the laughs.

The brand new Photoshop iPhone meme will hopefully catch on, as it's honestly too fun to resist.

Implications - Internet memes allow consumers a great form of entertainment and social interaction as they create a unifying experience that can be shared. For this reason, consumers appreciate companies who use social media and Internet games to promote their products. Companies can appeal to potential target markets by developing Internet marketing campaigns that are interactive and viral.
Trend Themes
1. Photoshop Iphone Meme - Disruptive innovation opportunity: Brands can leverage this meme by creating their own interactive and viral marketing campaigns using manipulated self-portrait memes.
2. Internet Memes - Disruptive innovation opportunity: Companies can explore the creation of customized memes to engage with consumers and build brand awareness on social media platforms.
3. Interactive Social Media Games - Disruptive innovation opportunity: Developing interactive games on social media platforms that encourage user participation can help companies connect with their target market and drive engagement.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Ad agencies can incorporate Photoshop iPhone memes into their campaigns to create interactive and shareable content for their clients.
2. Social Media - Disruptive innovation opportunity: Social media platforms can enhance their features to support the creation and sharing of customized memes, enabling greater user engagement.
3. Digital Entertainment - Disruptive innovation opportunity: Digital entertainment companies can develop platforms or apps dedicated to creating and sharing memes, tapping into the popularity of this form of entertainment.
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