The Psifter Mattress Commercial is the Humorous Truth
Peter Vallas — February 4, 2011 — Marketing
References: pfister.ch & copyranter.blogspot
Swiss-based bedding and mattress company Pfister has recently released a clever commercial done by advertising agency Walker, Zurich. The commercial features a woman who is unexpectedly woken up from her lovely dream because of her sub-par mattress.
The Pfister commercial demonstrates that their independent coil mattress will prevent your sleeping partner from waking you up unexpectedly. It's a humorous approach that really gets straight to the point. Dreams are usually better than real life, so don't let someone be wreck your fantasy dates.
The Pfister commercial demonstrates that their independent coil mattress will prevent your sleeping partner from waking you up unexpectedly. It's a humorous approach that really gets straight to the point. Dreams are usually better than real life, so don't let someone be wreck your fantasy dates.
Trend Themes
1. Humorous Advertising - Humorous advertisements that prioritize humor to effectively communicate product benefits can disrupt traditional advertising strategies.
2. Sleep Technology - Innovations in sleep technology, such as independent coil mattresses, can disrupt the mattress industry by providing enhanced comfort and addressing common sleep disturbances.
3. Personalized Sleep Solutions - The demand for personalized sleep solutions that cater to individual preferences and sleep patterns presents an opportunity for disruptive innovations in the bedding industry.
Industry Implications
1. Advertising - The advertising industry can benefit from adopting more humorous approaches to effectively engage consumers and deliver memorable brand messages.
2. Mattress - The mattress industry can explore the use of innovative sleep technologies, such as independent coil mattresses, to differentiate their products and improve customer satisfaction.
3. Sleep Products - The sleep products industry, including bedding manufacturers, can tap into the growing demand for personalized sleep solutions by offering customizable and tailored products.
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