The Peter Som Fall 2013 Line Will Make Its Debut Online
References: petersom & fashionotes
The Peter Som Fall 2013 show will be streamed online. The designer resigned from his 9 a.m. slot at this year's New York Fashion Week, preferring instead to launch the line via a digitally broadcasted stream.
Som has done away with the chaos and commotion that often comes with live performances. The aggressive scenarios that go on behind the scenes have been altogether avoided here given his latest move, enabling the designer to put on a cinematic production. Som's decision has been largely influenced by what he believes audience members are in search of, "It’s a cross between a photo shoot, a music video and a fashion show, so I think it’s more exciting for the viewer."
Som has done away with the chaos and commotion that often comes with live performances. The aggressive scenarios that go on behind the scenes have been altogether avoided here given his latest move, enabling the designer to put on a cinematic production. Som's decision has been largely influenced by what he believes audience members are in search of, "It’s a cross between a photo shoot, a music video and a fashion show, so I think it’s more exciting for the viewer."
Trend Themes
1. Streamed Fashion Shows - The trend of live streaming fashion shows is disrupting the traditional runway format, allowing designers to showcase their collections to a wider audience.
2. Digital Fashion Events - The rise of digital fashion events presents opportunities for designers to create immersive and cinematic experiences that engage viewers in new and exciting ways.
3. Audience-centric Fashion Presentations - Designers like Peter Som are embracing audience preferences by combining elements of photo shoots, music videos, and fashion shows to create more captivating and interactive fashion presentations.
Industry Implications
1. Fashion - Fashion industry professionals can explore the potential of live-streamed shows to reach a larger audience and connect with consumers in innovative ways.
2. Technology - The technology industry can seize disruptive innovation opportunities by developing platforms and tools that enable seamless live streaming of fashion events.
3. Media and Entertainment - The media and entertainment industry can leverage the growing trend of streamed fashion shows to create engaging content and collaborations with fashion designers.
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