Peter Coulson for Planex Captures Risque Storage Options
Meghan Young — January 4, 2012 — Naughty
References: koukei.au & fashionising
It appears that the world is far from over the fetish phase by the looks of this photo shoot by Peter Coulson for Planex. This time, the boundaries are being pushed in the workplace. Instead of showcasing some provocative fashion, however, this shoot is all about the office storage company. It gives sensual life to these otherwise inanimate objects.
The photo shoot by Peter Coulson for Planex stars models Natascha Verkaik, Kaye Waterhourse and Claryssa Humennyj-Jameson. Styled by Kelly Defina, the photo shoot shows how much different industries influence each other. In hiring a fashion photographer, Planex hopes to reel in some new and different customers. The utterly seductive campaign will do that easily, although perhaps for less G-rated reasons.
The photo shoot by Peter Coulson for Planex stars models Natascha Verkaik, Kaye Waterhourse and Claryssa Humennyj-Jameson. Styled by Kelly Defina, the photo shoot shows how much different industries influence each other. In hiring a fashion photographer, Planex hopes to reel in some new and different customers. The utterly seductive campaign will do that easily, although perhaps for less G-rated reasons.
Trend Themes
1. Provocative Workplace Photography - Businesses can explore using edgy and unexpected visual content to attract new customers and create buzz around their brand.
2. Fashion-influenced Industry Design - Industries can take inspiration from other sectors to create unique designs and stand out from competitors.
3. Sensual Object Branding - By giving inanimate objects sensual and provocative branding, businesses can create a memorable and attention-grabbing campaign that sets them apart from competitors.
Industry Implications
1. Office Furniture Industry - By using provocative and risqué marketing strategies, office furniture companies can appeal to younger generations and stand out from the traditional and conservative sector norms.
2. Fashion Photography Industry - By catering to a wider range of clients outside of the fashion industry, businesses can expand their customer base and offer their unique perspective to different sectors.
3. Marketing and Advertising Industry - By incorporating edgy and bold visual content into their campaigns, marketers can help their clients stand out from competitors and create a memorable and impactful brand image.
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