The PETA Life of a Cow Graph is Heartbreaking
Courtney Scharf — August 25, 2012 — Social Good
The PETA Life of a Cow infographic details the tragic world of factory farming.
By focusing on a specific animal, this chart makes a strong case that's hard to argue with. Divided by male and female cows, the infographic is also exceptionally well-organized and easy to understand. Dispelling myths and rumors about milk, veal and other controversial beef products, this chart is sure to enlighten those who can stomach the content. The design of the chart is extremely simple, and features a good balance between text and graphics. A little-known practice discussed in the piece is 'dehorning,' a painful process whereby farmers remove female cow's horns.
Though not bringing good news to the table, this enlightening chart is sure to influence the way that readers look at the consumption of cow products.
By focusing on a specific animal, this chart makes a strong case that's hard to argue with. Divided by male and female cows, the infographic is also exceptionally well-organized and easy to understand. Dispelling myths and rumors about milk, veal and other controversial beef products, this chart is sure to enlighten those who can stomach the content. The design of the chart is extremely simple, and features a good balance between text and graphics. A little-known practice discussed in the piece is 'dehorning,' a painful process whereby farmers remove female cow's horns.
Though not bringing good news to the table, this enlightening chart is sure to influence the way that readers look at the consumption of cow products.
Trend Themes
1. Animal Rights Advocacy - The PETA Life of a Cow infographic highlights the need for disruptive innovation solutions that promote the ethical treatment of animals in the food industry.
2. Sustainable Food Production - The infographic reveals opportunities for technologies and practices that prioritize the health and welfare of livestock while also minimising environmental impact.
3. Consumer Demand for Transparency - The use of infographics, like the PETA Life of a Cow, illustrates the consumer demand for access to information on the ethical and environmental impact of food production.
Industry Implications
1. Food and Beverage - The PETA Life of a Cow infographic presents opportunities for innovation in the food and beverage industry to develop sustainable and ethical practices.
2. Animal Agriculture - The infographic calls for disruption to existing practices within the animal agriculture industry to prioritize animal welfare and reduce environmental impact.
3. Graphic Design - The success of PETA's infographic demonstrates the potential for graphic design to be used as a powerful tool to educate and inform on important social and environmental issues such as animal exploitation.
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