PETA Gives You a Graphic Glimpse Into the Life of a Hen
Marissa Brassfield — July 13, 2009 — Marketing
References: behance.net
These graphic chicken interviews are a part of a PETA campaign by Joana Faria to steer consumers away from buying poultry. In no uncertain terms, each mini-interview uses harsh and shocking facts from the poultry industry. These facts are juxtaposed with lighthearted maxims about chickens, like “Don't put all your eggs in one basket.â€
For some other provocative PETA campaigns, check out the articles below.
Implications - The last few years have seen an increase in concerns about animal rights. One of the most effective ways to campaign for better treatment of animals is through shock value advertising. By drawing media attention to the cause and the ad, the company can gain more supporters who will realize the facts of the campaign.
For some other provocative PETA campaigns, check out the articles below.
Implications - The last few years have seen an increase in concerns about animal rights. One of the most effective ways to campaign for better treatment of animals is through shock value advertising. By drawing media attention to the cause and the ad, the company can gain more supporters who will realize the facts of the campaign.
Trend Themes
1. Animal Welfare Advocacy - Opportunities to disrupt animal agriculture through campaigns highlighting animal welfare concerns.
2. Shock Value Advertising - Opportunities to disrupt traditional advertising methods by using provocative ads to gain media attention.
3. Alternative Protein Sources - Opportunities to disrupt the poultry industry by promoting alternative protein sources that do not involve animal cruelty.
Industry Implications
1. Meat Production - Opportunities to disrupt traditional meat production methods by prioritizing animal welfare concerns.
2. Advertising - Opportunities to disrupt the advertising industry by using provocative ads that encourage social engagement.
3. Plant-based Food - Opportunities to disrupt the poultry industry by promoting plant-based protein sources that are cruelty-free.
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