PEATAI PET TOYS' Brand Identity Spotlights Insightful Quotes
Jana Pijak — August 11, 2016 — Marketing
References: behance.net
PEATAI PET TOYS' brand identity fuses innovative packaging with inspirational quotes that will pull at the heart strings of animal lovers. The brand prides itself on creating chic and inventive pet toys like fish-shaped cat nip cushions and concealed lasers that resemble a plastic egg. Its branding is the work of Sydney-based designer Jolanda Fiers who creates a whimsical and distinct final product.
Each beautifully designed cat toy is not only aesthetically pleasing and functional but also features unique packaging that is opened to reveal hidden quotes. These insightful and inspirational messages include saying like "time spent with cats is never wasted," a famous Sigmund Freud quote.
Additionally, this pet-centric packaging adds yet another interactive element for animal lovers -- elegant illustrations that are hidden under lids or at the bottom of containers subtly.
Each beautifully designed cat toy is not only aesthetically pleasing and functional but also features unique packaging that is opened to reveal hidden quotes. These insightful and inspirational messages include saying like "time spent with cats is never wasted," a famous Sigmund Freud quote.
Additionally, this pet-centric packaging adds yet another interactive element for animal lovers -- elegant illustrations that are hidden under lids or at the bottom of containers subtly.
Trend Themes
1. Inspirational Quotes on Packaging - Opportunity for brands to incorporate motivational quotes on packaging to create an emotional connection with consumers.
2. Innovative Pet Toy Design - Potential for brands to create unique and inventive pet toys that stand out and offer a novel play experience.
3. Interactive Packaging for Animal Lovers - Growing trend of incorporating interactive elements in pet toy packaging, providing additional engagement and surprises for consumers.
Industry Implications
1. Pet Toy Manufacturing - Disruptive innovation opportunity for pet toy manufacturers to create products with innovative design and packaging.
2. Packaging Design - Opportunity for packaging design companies to offer creative solutions that incorporate inspirational quotes and interactive features.
3. Animal Products Retail - Potential for retailers to offer pet toy brands with unique packaging and innovative designs, catering to the desires of animal lovers.
5.3
Score
Popularity
Activity
Freshness
