Yummers is a Pet Lifestyle Brand by Antoni Porowski & Jonathan Van Ness
Laura McQuarrie — September 15, 2022 — Pop Culture
References: yummerspets & prnewswire
Stars of Netflix's Emmy award-winning series Queer Eye, Antoni Porowski and Jonathan Van Ness, teamed up with pet and consumer products leader Rebecca Frechette Rudisch to create a new pet lifestyle brand by the name of Yummers. Yummers is launching 18 varieties of high-quality food mix-ins for dogs and cats that add flavor, variety and nutritional benefits to meals.
Inspired by their own love of pets, the partners created a way for pet parents across the nation to give back to their dogs and cats. With this new brand, Yummers recognizes that many pet parents are not interested in switching their preferred food, and there's still a way to enhance meals with grain-free and meat-first mix-ins that promise to be pet-pleasing.
Inspired by their own love of pets, the partners created a way for pet parents across the nation to give back to their dogs and cats. With this new brand, Yummers recognizes that many pet parents are not interested in switching their preferred food, and there's still a way to enhance meals with grain-free and meat-first mix-ins that promise to be pet-pleasing.
Trend Themes
1. Pet Lifestyle Brand - There is a rising trend in creating brands that cater to pets as part of the family unit, providing not only food but also accessories and services.
2. Premium Pet Food Mix-ins - There is an increasing trend in using mix-ins to enhance pet meals, creating an opportunity for premium ingredients and personalized nutrition options.
3. Celebrity-inspired Pet Products - There is a trend in creating pet products that are inspired or endorsed by celebrities, creating a potentially large market of devoted fans.
Industry Implications
1. Pet Food and Nutrition - The pet food industry can capitalize on the trend of premium pet food mix-ins by offering specialized and high-quality ingredients and formulations to cater to pet owners' specific dietary requirements.
2. Pet Accessories - The pet accessory industry can leverage the trend of pet lifestyle brands by providing pet owners with a range of products that complement their pets' personalities and aesthetics.
3. Entertainment - The entertainment industry can take advantage of the trend of celebrity-inspired pet products by creating media content and events featuring celebrity pet owners and their furry friends.
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