Sheba's Wet Cat Food Comes in Single-Serving Pet Food Portions
Laura McQuarrie — May 5, 2015 — Lifestyle
References: amazon & prnewswire
With the launch of Sheba's Perfect Portions Entrees, it's now a lot easier for cat owners to make sure that their feline friends are getting just the right pet food portions for each meal. The packets come with two single-serving pouches that can be detached, providing an alternative to wet cat food cans that often dole out a larger portion than is required for a single meal. Rather than having to worry about the hassle of storing or freezing the cat food, the containers are perfect for cracking out only as needed.
In terms of content, the wet cat food is formulated with real meat, available in chicken, salmon, turkey and tuna varieties. Since the wholesome ingredients are such a big focus of the Perfect Portions, naturally, there are no artificial preservatives, flavors or fillers.
In terms of content, the wet cat food is formulated with real meat, available in chicken, salmon, turkey and tuna varieties. Since the wholesome ingredients are such a big focus of the Perfect Portions, naturally, there are no artificial preservatives, flavors or fillers.
Trend Themes
1. Single-serving Pet Food - The trend of single-serving pet food is disrupting packaging design and providing opportunities for innovation in portion-controlled pet meals.
2. Real Meat Cat Food - The trend of real meat cat food is disrupting the pet food industry and providing opportunities for innovation in wholesome cat meals.
3. Artificial Preservative-free Pet Food - The trend of artificial preservative-free pet food is disrupting pet food formulations and providing opportunities for innovation in healthy and natural pet meals.
Industry Implications
1. Pet Food Packaging - The trend of single-serving pet food is disrupting pet food packaging and providing opportunities for innovation in eco-friendly, convenient and portion-controlled packaging designs.
2. Pet Food Manufacturing - The trend of real meat cat food and artificial preservative-free pet food is disrupting the pet food manufacturing industry and providing opportunities for innovation in formulations, ingredients sourcing, and quality control.
3. E-commerce Pet Retail - The trend of high-quality and specialized pet food is disrupting e-commerce pet retail and providing opportunities for innovation in personalized and subscription-based pet food delivery services.
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